Marketing Co-ordinator

SUMMARY:
A Marine Company is seeking a proactive Marketing Co-ordinator who is skilled at social media marketing and website design. If you meet the criteria, please apply for this exciting role where you will be able to manage unique marketing projects!

Port of Cape Town | Permanent | On-site | R20k - R25k CTC pm

POSITION INFO:
Key Responsibilities:

• Website development and co-ordination (managing material and content), as well as proven previous experience in website development
• Develop and execute marketing campaigns, including social media, email marketing, web sites and digital advertising
• Coordinate content creation, including writing, editing, and publishing posts on social media platforms, newsletters, and blog posts
• Manage company branding materials and ensure brand consistency across all communication channels
• Support market research efforts and analyse data to inform marketing strategies
• Organise and attend promotional events and provide on-site support when needed
• Conducting research to analyse competitive landscape, market trends and customer behavior
• Supporting the GM in establishing and evaluating a marketing strategy and plan
• Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
• Planning and managing marketing efforts for trade shows, conferences, events and meetings
• Maintaining an inventory and directory of marketing materials while coordinating new material creation as needed
• Monitoring and analysing metrics to track the success of marketing campaigns
• Managing and coordinating tasks outsourced to external vendors, such as printing companies

• Strong written and verbal communication skills and presentation skills
• Excellent interpersonal skills for representing organisations during media events, product launches, product demonstrations and trade shows
• Project management experience and time-management skills for juggling numerous time-sensitive projects
• Familiarity with various marketing platforms and channels, including social media, print campaigns, digital marketing and email promotions
• Strong analytical skills to evaluate marketing metrics effectively
• High degree of creativity and innovation to develop unique, effective marketing strategies
• Experience with computer software programs used for keyword research, database management and content creation
• Market research experience and an understanding of how to identify target audiences
• Advantageous: Photography experience with equipment including a drone license and operation