Marketing Communication Specialist - Agriculture

SUMMARY:

An international seed producer is seeking the above to be responsible for contributing to the definition of the marketing and communication strategy, and for planning and executing activities for the subsidiary, aligned with company culture and marketing and brand policies.

POSITION INFO:

Minimum requirements for the role:

• Must have a Bachelor’s degree in Marketing or Business
• Minimum 5-10 years’ experience within a Senior Marketing Communication position
• Previous experience in agriculture would be an advantage
• Digital Marketing experience is essential
• Excellent proficiency in English, both written and verbal; Afrikaans capability is advantageous
• Creative in problem-solving with strong planning and organizational skills

• Planning and executing internal communication for colleagues and external corporate communication to stakeholders and press.
• Managing internal and external corporate communication (PR).
• Managing the local website and social media channels.
• Updating the intranet with relevant posts.
• Creating and translating content from the group.
• Generating positive and proactive press and media coverage.
• Organizing internal local events.
• Managing branding in the market for all relevant sub-brands and labels, including Veggies First.
• Ensuring correct implementation of brands and labels in close cooperation with global Marketing/Brand Managers.
• Applying organizational guidelines to ensure proper usage of the visual identity of all brands and labels.
• Owning and developing the Veggies First platform in the country in cooperation with the Brand Manager Veggies First.
• Contributing to and defining a yearly country marketing plan in cooperation with stakeholders.
• Contributing to and defining a marketing plan based on local commercial strategy and global marketing priorities.
• Translating the marketing plan into a local marketing activity schedule and content calendar.
• Planning and managing the local marketing and communication budget.
• Executing marketing activities and the content calendar, including introductions, events, and campaigns.
• Creating and executing marketing activities on the calendar in cooperation with global colleagues and (media) agencies, following brand and marketing guidelines.
• Managing contacts with marketing, digital media, and PR agencies.
• Creating and organizing content for all marketing activities, including brochures, presentations, and digital content.
• Organizing local external events, such as demo days.
• Evaluating, analyzing, and optimizing marketing activities.
• Managing the local website(s) (including E-Learning) and social media channels and executing marketing automation.
• Managing content for local and/or regional website(s), including News, Solutions, Assortment, Variety, and E-Learning content.
• Managing different social media channels.
• Executing marketing automation in cooperation with the Marketing department and digital agencies to draw traffic and run campaigns.
• Evaluating, analyzing, and optimizing digital marketing activities.
• Analyzing and optimizing content for search engine optimization (SEO).
• Using organizational guidelines, systems, and tools for effective international collaboration.
• Following guidelines for all marketing activities, including visuals.
• Utilizing provided tools for different channels and activities.
• Promoting client-centric thinking throughout the organization.
• Acting as an ambassador for client-centric thinking within the local organization.
• Applying locally adapted client personas and customer journeys to interact with sales teams and optimize marketing and communication approaches.