Marketing Communications Manager

SUMMARY:
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POSITION INFO:

The successful incumbent will play a dual role and be responsible for the communications and campaigns deliverables within the entity. The successful incumbent will be responsible to create messages that inform, educate, enrich customers of the brand.

Responsibilities
Communications (40%)

• With assistance from the team, develop and implement a communication strategy for internal and external comms.
• Manage the annual communications plan for all channels internal and external.
• Manage day-to-day communication requirements from business for BetterBond.
• Identify potential new communications, working across the teams to plan and develop content.
• Build and maintain communication templates and the sending thereof.
• Ensure that there is a consistent tone of voice in communications line with brand CI and company culture.
• Track, measure and report on the effectiveness of the communication channels.
• Manage Salesforce Marketing Cloud as a tool for communications and constantly learn new skills as new features become available.

Understand Campaign (60%)

• Working with the team to coordinate the strategy and development of relevant focused campaigns to further the company’s objectives
• Manage, deliver and monitor campaigns towards achieving the agreed milestones as required
• Create campaign toolkits and material
• Manage the campaign plans for all channels.

Identify and implement potential new campaigns for lead generation.

• With assistance of a copywriter, create content accordingly for digital campaigns (email, SMS and WA) and website campaigns (interaction studio).
• Ensure that there is a consistent tone of voice in campaigns in line with brand CI and brand campaigns.
• Track, measure and report on the effectiveness on the campaigns.
• Use insights to develop audience-based testing strategies to drive leads and engagement, and to continually adjust these audiences based on campaign performance results and continued analysis.
• Ensure understanding of Customer Experience across the value chain to better identify drip campaigns required to drive action – i.e. taking the next step in the buying journey and ultimately closing the sale.
• Manage Salesforce Marketing Cloud as a tool for campaigns and constantly learn new skills as new features become available.
• Responsible for maintaining databases, using data analyses to optimize direct and interactive campaigns, and creating custom reports.
• Demonstrate the ability to create accessible, engaging, and high-impact campaigns, and to stay abreast of latest database marketing trends, channels and tools.

Requirements
The successful candidate must have:

• A relevant degree (or equivalent) in marketing, business, communications, or related field.
• Strong understanding of best practices in direct communications and campaigns, digital marketing and lead generation.
• Understanding of database architecture, technologies and data security.
• Understanding of data modelling to support database marketing.
• Ability to quantify and report on ROI for all marketing activities.
• Strong organizational and time management skills
• Very good communication (written, verbal) skills
• Attention to detail
• Proven track record in communications and campaign management (POE)
• Ability to build internal emails in Outlook and external emails using HTML and Marketing Cloud Content Builder.
• Extensive experience in email, SMS, WhatsApp and other direct forms of direct marketing campaigns
• Proven track record of communications platform (ideally Salesforce Marketing Cloud, alternative CRM / email platform)
• 3-5 years’ experience working in communications/email specialist role, ideally with
• Salesforce Marketing Cloud experience.
• Salesforce Marketing Cloud Email Specialist Certification Advantageous

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