Marketing Manager

SUMMARY:

POSITION INFO:

• Develop and execute integrated marketing strategies aligned with Mahindra's overall business goals.
• Plan and implement tactical campaigns across ATL, BTL, digital, and experiential channels.
• Work closely with internal teams and external agencies to deliver high-impact marketing initiatives on time and within budget.
• Ensure effective communication of tactical plans to dealer networks and stakeholders.

• Collaborate with the Product and Sales teams to define competitive pricing strategies.
• Conduct market research and competitor analysis to inform pricing decisions.
• Support the implementation of promotional pricing and dealer incentives.
• Monitor pricing effectiveness and make recommendations to optimize margins and market share.

• Manage the rollout of post-launch marketing activities to sustain interest and drive continued sales performance.
• Develop communication plans for aftersales services, warranty extensions, and customer loyalty programs.
• Track post-launch performance metrics and adjust strategies as needed.

• Work closely with the dealer network to ensure alignment with national marketing campaigns.
• Provide marketing toolkits, collateral, and digital assets to dealers.
• Organize dealer engagement programs to improve showroom traffic and sales conversion.
• Support local area marketing initiatives with strategic guidance and approval processes.

• Track the performance of marketing campaigns and report on key metrics, including leads, sales, and ROI.
• Provide insights and recommendations for continuous improvement.
• Utilize analytics platforms to measure campaign effectiveness and customer engagement.

• Ensure all marketing activities adhere to Mahindra’s brand guidelines and corporate identity standards.
• Maintain compliance with OEM regulations and legal requirements.
• Serve as the key liaison with Mahindra Global/Regional OEM teams for approvals, reporting, and alignment.
• Implement and uphold standards across all dealer and corporate marketing touchpoints.

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 5-7 years of experience in automotive marketing or a related industry.
• Strong understanding of dealer networks, product marketing, and tactical campaign execution.
• Proven experience in pricing strategy and post-launch marketing activities.
• Excellent analytical skills with experience measuring ROI.
• Strong project management abilities with attention to detail.
• Knowledge of OEM compliance and automotive industry standards.
• Exceptional communication and stakeholder management skills.

• Strategic Thinking
• Commercial Acumen
• Results-Oriented
• Relationship Building
• Problem-Solving
• Negotiation Skills
• Digital Marketing Knowledge

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