Marketing Manager

SUMMARY:

POSITION INFO:
Key Responsibilities: Marketing Strategy & Tactical Delivery: Develop and execute integrated marketing strategies aligned with Mahindra's overall business goals. Plan and implement tactical campaigns across ATL, BTL, digital, and experiential channels. Work closely with internal teams and external agencies to deliver high-impact marketing initiatives on time and within budget. Ensure effective communication of tactical plans to dealer networks and stakeholders. Pricing Strategy: Collaborate with the Product and Sales teams to define competitive pricing strategies. Conduct market research and competitor analysis to inform pricing decisions. Support the implementation of promotional pricing and dealer incentives. Monitor pricing effectiveness and make recommendations to optimize margins and market share. Post-Launch Campaigns: Manage the rollout of post-launch marketing activities to sustain interest and drive continued sales performance. Develop communication plans for aftersales services, warranty extensions, and customer loyalty programs. Track post-launch performance metrics and adjust strategies as needed. Dealer Network Support: Work closely with the dealer network to ensure alignment with national marketing campaigns. Provide marketing toolkits, collateral, and digital assets to dealers. Organize dealer engagement programs to improve showroom traffic and sales conversion. Support local area marketing initiatives with strategic guidance and approval processes. ROI Measurement: Track the performance of marketing campaigns and report on key metrics, including leads, sales, and ROI. Provide insights and recommendations for continuous improvement. Utilize analytics platforms to measure campaign effectiveness and customer engagement. Compliance & OEM Coordination: Ensure all marketing activities adhere to Mahindra's brand guidelines and corporate identity standards. Maintain compliance with OEM regulations and legal requirements. Serve as the key liaison with Mahindra Global\/Regional OEM teams for approvals, reporting, and alignment. Implement and uphold standards across all dealer and corporate marketing touchpoints. Key Requirements: Bachelor's degree in Marketing, Business, or related field. Minimum of 5-7 years of experience in automotive marketing or a related industry. Strong understanding of dealer networks, product marketing, and tactical campaign execution. Proven experience in pricing strategy and post-launch marketing activities. Excellent analytical skills with experience measuring ROI. Strong project management abilities with attention to detail. Knowledge of OEM compliance and automotive industry standards. Exceptional communication and stakeholder management skills. Key Competencies: Strategic Thinking Commercial Acumen Results-Oriented Relationship Building Problem-Solving Negotiation Skills Digital Marketing Knowledge

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