Marketing Manager

SUMMARY:
Our client is looking for a Marketing Manager to join their dynamic team,

POSITION INFO:
Requirements: Bachelor's degree in Marketing (NQF 7) or equivalent Operations Induction Safety Management Systems and Company Systems Operations and Finance 3 Years' experience in Business-to-business marketing 1 Year experience in the logistics or airfreight industry Proven experience in digital marketing, lead generation, and content creation. Experience in market research, data interpretation, and reporting Skills: People Management and Project Management Company and customer expertise Value based selling Adaptability and Ability to think laterally and creative in crisis situations Conflict and customer complaint resolution and Negotiation skills Writing, editing and proofreading skills Key responsibilities: Marketing Strategy Development ➢ Develop marketing strategy and implementation plan for the company to enhance brand visibility and market penetration of the companies and service offerings. ➢ Give effect to the marketing strategy of the company by implementing approved initiatives. ➢ Develop, implement, and manage comprehensive, multidisciplinary communications programs. Marketing and Brand Management ➢ Design, develop and implement content for electronic notice boards and companies' branding, promotional material and websites. ➢ Plan and execute sales and advertising campaigns ➢ Write and proofread creative copies for various projects and initiatives. ➢ Plan and execute trade shows, industry events, and networking opportunities to build brand recognition. ➢ Represent the company at trade shows, industry events, and networking opportunities. ➢ Manage promotional activities and events across all areas of business. ➢ Manage relationships with external agencies, media partners, and key industry stakeholders and negotiate advertising contracts. ➢ Drive customer engagement through loyalty programs, promotions, and strategic partnerships. Digital Marketing ➢ Manage digital marketing initiatives, including SEO, email marketing, and social media campaigns. ➢ Monitor trends and audience engagement and provide detailed analyses of our web, social media, and email marketing activities to gauge the effectiveness of the organization's digital strategies. ➢ Maintain Websites and track data analytics. Lead Generation ➢ Collaborate with sales teams to create targeted campaigns that generate high-quality leads. ➢ Develop and nurture client partnerships to generate new revenue streams through comprehensive marketing value added services. Research and analyses ➢ Conduct comprehensive market research to identify trends, customer preferences, and competitive positioning. ➢ Analyse industry data, market conditions, and customer insights to drive strategic decision-making. ➢ Track and analyse marketing campaign performance, providing insights and recommendations for optimization

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