Marketing Manager

SUMMARY:
An exciting opportunity exists for a Marketing Manager who is passionate about strategic communications, stakeholder engagement, and brand development in the healthcare sector.
The successful candidate will play a key role in developing and executing the hospital’s marketing strategy, aligned with Group objectives—while driving growth, visibility, and specialist recruitment efforts.

POSITION INFO:

Key Responsibilities

• Design and implement a hospital-specific marketing strategy in line with Group objectives and budget
• Maintain an in-depth understanding of hospital clinical offerings to inform targeted messaging
• Provide communication support across internal departments and external stakeholders

• Create and manage engagement strategies for GPs and Specialists to boost referral networks
• Plan and coordinate events, campaigns, and initiatives to build strong professional relationships
• Lead the recruitment and retention of doctors to support the hospital’s growth

• Develop brand-aligned brochures, digital content, and patient information material
• Manage media communications and ensure a consistent hospital presence across platforms
• Oversee social media management and content creation to drive public awareness

• Analyze hospital performance data and patient feedback to guide marketing decisions
• Stay informed on healthcare trends and competitor activity to refine strategies
• Prepare reports and insights to inform hospital leadership and adapt campaigns accordingly

Minimum Requirements

• A degree in Marketing, Public Relations, or Communications
• Minimum 3 years’ experience in a similar marketing or communication role
• Experience in doctor recruitment and engagement (advantageous)
• Previous healthcare industry experience is a strong advantage
• Proficiency in Microsoft Office and digital marketing tools
• Must have own transport and be willing to travel

Key Competencies

• Collaboration & Relationship Building
• Problem-solving & Judgement
• Resilience
• Verbal & Written Communication
• Influencing
• Customer Responsiveness
• Organisational Awareness
• Excellence & Quality Orientation
• Ethical Conduct
• Attention to Detail
• Strategic Decision Making