SUMMARY:
This is a hands-on leadership role with both strategic and operational responsibilities. As Marketing Manager, you will drive all marketing efforts to build brand visibility, generate high-quality leads, and position the business as the trusted choice for homeowners and franchise prospects.
POSITION INFO:
Marketing Manager
Lead Strategic Growth for a Purpose-Driven Architectural Brand
Remote Cape Town | R35000- R45000 | 9- 5 UK Hours with Flexibility
About Our Client
Our client is an innovative architectural company redefining how people design their homes. With a flexible, pay-as-you-go model, they empower homeowners to take control of their home improvement projects with confidence, clarity, and creativity. Now entering its 25th year, the business is preparing for its next phase of growth, expanding its reach across the UK while maintaining a values-driven, customer-centric approach.
The Role: Marketing Manager
This is a hands-on leadership role with both strategic and operational responsibilities. As Marketing Manager, you will drive all marketing efforts to build brand visibility, generate high-quality leads, and position the business as the trusted choice for homeowners and franchise prospects. You''ll lead and execute data-driven, multi-channel campaigns and work closely with the leadership team to align marketing with growth goals.
Key Responsibilities
- Own and execute a results-driven marketing strategy
- Lead multi-channel lead generation including PPC, SEO, social, partnerships, email, and content
- Oversee the end-to-end delivery of marketing campaigns
- Ensure brand consistency across all platforms while driving innovation
- Collaborate with directors to align marketing with commercial priorities
- Track performance metrics (leads, CPL, SEO, email engagement, etc.) and iterate accordingly
- Support localised marketing efforts to boost franchise growth
- Optimise digital performance and conversion through website and campaign improvements
About You
- 5+ years of experience in a senior marketing role
- Proven success in delivering growth through multi-channel campaigns (PPC, SEO, content)
- Experience in property, lifestyle, or professional services sectors preferred
- Strong analytical mindset, comfortable using data to drive decisions
- Exceptional communication and storytelling skills
- Highly proactive, self-starting, and comfortable in a small, ambitious team
- Deep empathy for the customer journey and conversion process
- Growth-minded, accountable, and driven by meaningful work
