SUMMARY:
Luxury Lodge Collection with Head Offices based in Century City is looking for multi-talented and passionate Marketing Manager to join their team.
This is an executive management role that requires a keen awareness of the brand to ensure that the brand stays consistent and true to itself. The role also focuses on the promotion of the lodge portfolio on a local and international level to effectively drive revenue.
You will be required to assume responsibility for marketing the portfolio with the use of the digital platforms, communicating the brand messaging across the guest experience and increasing bookings.
The role encompasses traditional marketing, digital marketing and communications while creating and increasing brand engagement and a competitive edge.
The ideal candidate is charismatic and au fait with marketing extremely high-end, luxury brands. The successful candidate will join a close-knit team who consistently live and apply the brand in all their departments.
POSITION INFO:
Duties:
Develop the marketing strategy and ensure a consistent image is being portrayed
Be proactive in developing publicity opportunities and effectively dealing with media
Create ongoing in-house promotions and activities to stimulate sales, staff and customers
Maintain and update all necessary internal and external stationery/signage
Ensure that all marketing material is relevant and up to date
Ensure all marketing material correspond with marketing team and external uses like website and social media
Build relationships with partners and grow the database
Create and send regular newsletters and mailers
Guide business decisions by staying on top of trends
Build an online audience through website & social media – stay up to date with the latest web technology and create brand awareness through website and online channels
Manage digital content creation – blogs, captions, website copy, photo and video shoots as well as the content schedule
Ensure the continued management of social media marketing – creating and implementing a strategy with the brand messaging in mind, paid and unpaid as well as the community management and managing reviews
Managing and updating the website. Give direction on web content. Working with the web development agency to improve performance through design and functionality
Increase direct bookings with a strategy to increase traffic to the website.
Establish the portfolio’s key communication message and plans to get this message across trade, media, direct customers, public relations, advertising, trade shows, website, social media and digital marketing
Design and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and to equip our sales team, affiliations, trade, direct consumers
Setting criteria for hosting journalists and influencers based on negotiated deliverables
Liaise with outsourced PR agencies with regards to press releases and providing information for journalists
Crisis management
Review the brand strategy to make sure it is in line with the vision and values of the brand and to build awareness and drive sales
Effectively communicate our brand and implement our brand guide
Work with designers to ensure consistent brand experience throughout the customer journey from the website to our communications and on property collateral
Create brand awareness and make sure the brand stays consistent and true to itself
Increase awareness by working with international PR to get coverage in primary targeted markets and publications
Increase brand awareness of the portfolio in these key markets by focusing on unique selling points.
Requirements:
Grade 12
A formal qualification in Sales & Marketing, Hospitality or related field
Minimum 3 years’ experience working in a Marketing Manager role on a high-end luxury travel brand is essential.
Very high-end hospitality experience is ideal (luxury brand experience will also be considered).
Charisma; able to eloquently hold conversations with guests, various stakeholders, and company shareholders.
Engaging and a passion to represent a quality, high-end brand.
Passion for high-end hospitality and luxury travel.
Able to comfortably slot into a close-knit team.
