Marketing Manager

SUMMARY:
Elevate Logistics and Transportation Marketing to New Heights!
Our client is seeking a strategic thinker with 5+ years of experience to drive results and build brand strength - apply today to make your mark!

POSITION INFO:
Seize this exciting opportunity to lead innovative marketing efforts in a dynamic logistics and transportation environment, where you’ll shape strategies to enhance visibility, fuel growth, and deliver impactful campaigns. If you thrive on creativity, data-driven decisions, and cross-team collaboration, this role is your next career milestone.

Key Responsibilities:

• Develop and execute comprehensive plans to increase brand recognition and sales performance.
• Analyze market trends and competitor insights to uncover opportunities and mitigate risks.
• Oversee multi-channel campaigns, including online, social, events, and print, while aligning with organizational objectives.
• Create and manage compelling content for various platforms, ensuring alignment with core messaging.
• Optimize digital initiatives like SEO, paid ads, email outreach, and social promotions, while monitoring metrics for improvements.
• Handle budget allocation and resource efficiency to maximize returns on marketing investments.
• Guide team development, promote a collaborative atmosphere, and mentor staff for peak performance.
• Maintain consistent brand image across all touchpoints and implement tactics to boost reputation.
• Build partnerships with external vendors and stakeholders to enhance promotional activities.
• Evaluate performance data regularly, generate reports, and refine strategies based on key insights.
• Coordinate events, community initiatives, sponsorships, merchandising, and public relations efforts.

• At least 5 years in marketing roles, with demonstrated success in leading campaigns; prior leadership experience preferred.
• High school diploma required; a bachelor’s in marketing, business, or related area is advantageous, with advanced degrees a plus.
• Proficiency in digital tools such as analytics software, social platforms, and marketing systems (e.g., CRM tools).
• Exceptional communication abilities, both written and verbal.
• Strong analytical capabilities for interpreting data and driving decisions.
• Innovative problem-solving skills, ability to multitask in a fast-paced setting, and excellent organizational talents.