Marketing Manager

SUMMARY:
We're seeking a skilled Marketing Manager

POSITION INFO:

We're seeking a skilled Marketing Manager to lead the full onsite marketing function for our retail property portfolio. This role requires a strategic, creative, and results-driven professional who can develop and implement marketing, branding, digital, PR, and CSI initiatives that enhance the Centre's profile, drive footfall, and support tenant success.

Key Responsibilities:

• Marketing Strategy & Budgeting

  • Develop and implement the Centre's annual marketing strategy and budget in line with business objectives.

  • Manage daily execution of marketing activities, campaigns, and brand initiatives.

  • Track, control, and report on marketing expenditure.

• Brand Management & Advertising

  • Act as brand custodian for the Centre, ensuring consistency across campaigns, events, and communications.

  • Develop creative campaigns, oversee production, and manage advertising media planning and bookings.

  • Maintain systematic records of all marketing assets, creative work, and campaign history.

• Promotions & Events

  • Plan and implement annual, seasonal, and event-based campaigns to boost footfall, dwell time, and tenant turnover.

  • Secure sponsorships and partnerships to enhance event budgets.

  • Ensure events strengthen brand awareness and align with Centre objectives.

• Digital & Social Media

  • Oversee digital strategy across social platforms, apps, and website.

  • Drive engagement through effective social media management (Instagram, Twitter, Facebook).

  • Implement strategies to optimise digital platforms and shopper interaction.

• Public Relations & Communications

  • Develop and implement PR and crisis communication strategies.

  • Manage press releases, media relations, and publicity to maximise Centre exposure.

  • Build and maintain strong relationships with key media contacts.

• Exhibitions & Media Sales

  • Manage indoor/outdoor advertising and exhibitions to maximise sundry income.

  • Ensure displays, activations, and sales meet Centre standards and brand requirements.

  • Oversee external media agency SLAs and ensure revenue targets are met.

• CSI & Tenant Engagement

  • Develop and deliver the Centre's CSI strategy and related initiatives.

  • Drive tenant relationship programmes, including newsletters, training workshops, inductions, and promotional support.

  • Coordinate awards programmes and service audits to strengthen retailer partnerships.