SUMMARY:
A leading independent real estate group is seeking a Marketing Manager to drive integrated marketing efforts, including digital content, events, and community engagement.
The role involves supporting agents with campaigns that increase leads, enhance brand visibility, and position the agency as the top choice on the North Coast.
POSITION INFO:
Key Responsibilities:
Strategy & Execution:
- Develop and execute the digital marketing strategy aligned with business objectives and brand guidelines.
- Oversee all media campaigns through the line
- Manage end-to-end performance marketing initiatives focused on brand awareness, lead generation and conversion through multiple touch points.
Content & Social Media:
- Lead content planning for digital channels
- Oversee social media strategies, ensuring brand consistency and engagement across platforms
- Collaborate with internal teams and external agencies to develop high-quality content.
- Provide a roll out plan and execution of 360 degree marketing
Website traffic & SEO:
- Drive SEO strategy and technical optimisation to improve rankings and organic visibility.
- Analyse website data and user behaviour to improve engagement and conversion.
Data & Analytics:
- Monitor, measure, and report on KPIs for all digital campaigns and platforms.
- Use analytics tools to extract insights and make data-driven recommendations.
- Track lead quality and funnel performance to ensure marketing delivers value to the business.
Brand & Campaign Management:
- Support national and regional marketing initiatives with digital campaign roll-outs.
- Ensure digital brand presence aligns with the company's premium positioning.
- Manage digital briefs, approvals, timelines, and budgets.
Team & Stakeholder Collaboration:
- Work closely with teams to ensure cohesive and integrated campaigns.
- Maximise exposure across various media channels
Events & Community exposure:
- Develop strategic events and execute in community (showdays, hyper local support) maximising visibility and engaging with key clientele
- Engaging with Agents on personal events to create strong local expertise understanding
Required Skills & Experience:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
- 5+ years of experience in digital marketing, preferably within the property, or retail sector.
- Proven experience in performance marketing, SEO, SEM, and social media management.
- Strong understanding of analytics and reporting tools.
- Experience managing agencies, budgets, and multi-channel digital campaigns.
- Excellent copywriting, communication, and project management skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Strategic intent to grow market share and measure spend
- Events and brand experience and execution would be favourable
Personal Attributes:
- Strategic thinker with strong attention to detail.
- Creative, innovative, and up to date with digital trends and marketing techniques
- Highly organised and proactive with excellent problem-solving skills.
- Strong relationship builder with a collaborative, team-oriented approach.
- Passionate about property, marketing, and delivering premium brand experiences.
- Ballito Based with a strong network presence
- Being able to understand the property space with the intent of connecting with people in the sales journey
Should you not receive a response within the next 2 weeks, please consider your application unsuccessful. Vacancies are advertised on our website, should you wish to keep abreast with our active roles.
ole Overview
The Marketing Manager will be responsible for strategizing and implementing through the line. From Digital content creation and execution, to events and community awareness through supporting the agents and driving specific campaigns both on line and in market. Creating lead generation, exposure campaigns and positioning the agents as market leaders while providing content to ensure that Pam Golding is the agency of choice on the North Coast. This role requires strong brand drive, strong local understanding and network, personable approach to maximise awareness, lead generation and creative thinking, and hands-on experience across all major platforms under the already strong brand umbrella.
Key Responsibilities
Strategy & Execution
-
Develop and execute the digital marketing strategy aligned with business objectives and brand guidelines.
-
Oversee all media campaigns through the line
-
Manage end-to-end performance marketing initiatives focused on brand awareness, lead generation and conversion through multiple touch points.
Content & Social Media
-
Lead content planning for digital channels
-
Oversee social media strategies, ensuring brand consistency and engagement across platforms
-
Collaborate with internal teams and external agencies to develop high-quality content.
-
Provide a roll out plan and execution of 360 degree marketing
Website traffic & SEO
-
Drive SEO strategy and technical optimisation to improve rankings and organic visibility.
-
Analyse website data and user behaviour to improve engagement and conversion.
Data & Analytics
-
Monitor, measure, and report on KPIs for all digital campaigns and platforms.
-
Use analytics tools to extract insights and make data-driven recommendations.
-
Track lead quality and funnel performance to ensure marketing delivers value to the business.
Brand & Campaign Management
-
Support national and regional marketing initiatives with digital campaign roll-outs.
-
Ensure digital brand presence aligns with Pam Golding’s premium positioning.
-
Manage digital briefs, approvals, timelines, and budgets.
Team & Stakeholder Collaboration
-
Work closely with teams to ensure cohesive and integrated campaigns.
-
Provide guidance on digital best practices.
-
Maximise exposure across various media channels
Events & Community exposure
-
Develop strategic events and execute in community (showdays, hyper local support) maximising visibility and engaging with key clientele
-
Engaging with Agents on personal events to create strong local expertise understanding
Required Skills & Experience
-
Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
-
5+ years of experience in digital marketing, preferably within the property, or retail sector.
-
Proven experience in performance marketing, SEO, SEM, and social media management.
-
Strong understanding of analytics and reporting tools.
-
Experience managing agencies, budgets, and multi-channel digital campaigns.
-
Excellent copywriting, communication, and project management skills.
-
Ability to work in a fast-paced, deadline-driven environment.
-
Strategic intent to grow market share and measure spend
-
Events and brand experience and execution would be favourable
Personal Attributes
-
Strategic thinker with strong attention to detail.
-
Creative, innovative, and up to date with digital trends and marketing techniques
-
Highly organised and proactive with excellent problem-solving skills.
-
Strong relationship builder with a collaborative, team-oriented approach.
-
Passionate about property, marketing, and delivering premium brand experiences.
-
Ballito Based with a strong network presence
-
Being able to understand the property space with the intent of connecting with people in the sales journey
