SUMMARY:
We are looking for a strategic and hands-on Marketing Manager to lead the local brand strategy for a global performance footwear and apparel company. You will be responsible for taking the brand to the next level in South Africa, driving both brand consideration and business results through a combination of trade marketing, digital expertise, and team leadership.
POSITION INFO:
Responsibilities:
Lead the marketing function: Oversee the local marketing strategy, acting as the key spokesperson and main point of contact for customers, agencies, and internal stakeholders
Own trade marketing: Manage end-to-end trade marketing plans—from concept and execution to analysis—to drive sell-out and strengthen retailer relationships
Develop annual plans: Create and implement marketing plans for direct-to-consumer (in partnership with the Retail Manager) and wholesale channels, ensuring all initiatives deliver measurable ROI
Manage the budget: Take full responsibility for the marketing budget, including pitching, reporting, and financial control
Lead and develop a team: Manage and mentor a team of two (Digital Specialist and Sports Marketing Specialist), fostering collaboration and professional growth
Ensure brand consistency: Oversee all local activations, content creation, and campaigns to ensure they are on-brand and aligned with global/regional guidelines
Drive insights & reporting: Conduct market analysis (competitors, retail insights, digital trends) and work with agencies to improve the digital dashboard and reporting
Skills & Experience (Not negotiable):
Experience: 8+ years in marketing, with significant consumer brand experience. Ideally within the retail, sport, or lifestyle sector
Leadership: Proven experience managing and developing a team (3+ years)
Trade marketing expertise: Strong background in trade marketing, working closely with sales teams and retail partners to execute effective in-store and B2B campaigns
Strategic & analytical: Skilled in developing strategic plans and using market data to inform decisions. Advanced Excel and PowerPoint proficiency required
Well-rounded marketer: Demonstrated capabilities across media, digital, PR, and trade marketing
Contact JADE GELDENHUYS on , quoting the Ref: CTD000373.
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