SUMMARY:
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POSITION INFO:
Join a leading organization within the gambling industry, dedicated to enhancing customer experiences across sports betting, horse racing, lotteries, and casino offerings. This is a strategic leadership role perfect for experienced marketing professionals eager to shape the future of digital engagement and brand presence. Duties: Develop and execute comprehensive marketing strategies aligned with business objectives. Design and oversee multi-channel marketing campaigns aimed at customer acquisition, retention, reactivation, and increased lifetime value. Utilize data analytics to optimize campaigns, improve ROI, and refine customer segmentation. Lead customer acquisition initiatives via PPC, SEO\/SEM, social media, influencer collaborations, affiliates, and programmatic advertising. Build and manage loyalty programs to foster high customer engagement and loyalty. Develop personalized marketing strategies to target diverse customer groups. Oversee brand management and ensure consistent brand messaging across all channels. Manage relationships with media, advertising agencies, affiliates, and third-party vendors. Lead, mentor, and expand a high-performing marketing team fostering innovation and collaboration. Manage marketing budgets, monitor spend, and report on key performance metrics to executive leadership. Ensure all marketing activities comply with legal and regulatory standards. Stay ahead of industry trends, market developments, and competitor activities. Requirements: 3 to 6 years of senior marketing experience within the gambling or similar fast-paced industry. Proven expertise in strategic planning, digital marketing, campaign management, and analytics. Strong leadership and team management skills. Excellent budget management capabilities. Exceptional communication and stakeholder engagement skills. Familiarity with the following is advantageous: Customer journey development and management Brand development and positioning Affiliate marketing strategies What We'll Give You: A competitive salary ranging from R50,000 to R60,000 per month (Cost to Company) The opportunity to lead innovative marketing initiatives in a dynamic environment A supportive team culture committed to growth and excellence If you are ready to make a significant impact within a vibrant industry, apply now to join this exciting journey and lead our marketing team to new heights.
