Marketing Manager

 

Recruiter:

Headhunters

Job Ref:

599114560

Date posted:

Tuesday, September 21, 2021

Location:

Port Elizabeth, South Africa

Salary:

Negotiable


SUMMARY:
-

POSITION INFO:

If you live and breathe marketing / digital marketing, we want to talk to you!

Our prominent and much respected client in Port Elizabeth is looking for a Marketing Manager to take ownership of the entire Marketing and PR function, including Digital Marketing.

MINIMUM REQUIREMENTS:

  • Degree in Marketing, or a related field.
  • Proven working experience in Marketing and Digital Marketing (minimum 3 years in a similar role).
  • Demonstrable experience leading SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools.
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints would be advantageous.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Valid driver’s license and own transport.

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DUTIES & RESPONSIBILITIES INCLUDE:

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“Traditional” Marketing

  • Research and analyze market trends, competitor products, and other relevant information and prepare forecasts.
  • Establish Marketing goals, based on past performance and market forecasts.
  • Develop and manage the Marketing department''s budget.
  • Adhere to the Marketing budget and ensure that all Marketing activities are cost-efficient.
  • Develop and implement new and creative Marketing strategies / campaigns – In order to nurture existing customer base and attract new customers.
  • Increase brand awareness and market share.
  • Monitor and measure the performance of Marketing campaigns and assess against goals - adjust strategies as needed.
  • Report on the performance of Marketing campaigns.
  • Plan and coordinate any Marketing events, as needed.
  • Build strategic relationships and partner with key industry players.
  • Keeping informed of Marketing strategies and trends.
  • Oversee current offerings and come up with initiatives for new products or services.

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Digital Marketing

  • Develop, implement, track, optimize and manage digital marketing campaigns across all digital media channels.
  • This includes SEO / SEM, Web-Analytics & Conversion Optimization marketing database, email, social media and display advertising campaigns.
  • Design, build, maintain and grow our social media presence across all channels.
  • Maintain and update the company website, including tracking and recording all website statistics.
  • Plan and manage digital media budgets.
  • Video Editing.
  • Manage electronic newsletters.
  • Content creation - write short and long form content for emails, articles, social media.
  • Drive traffic and conversion through content marketing.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.


 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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