Marketing Manager

SUMMARY:
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POSITION INFO:

If you live and breathe marketing / digital marketing, we want to talk to you!

Our prominent and much respected client in Port Elizabeth is looking for a Marketing Manager to take ownership of the entire Marketing and PR function, including Digital Marketing.

MINIMUM REQUIREMENTS:

• Degree in Marketing, or a related field.
• Proven working experience in Marketing and Digital Marketing (minimum 3 years in a similar role).
• Demonstrable experience leading SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, WordPress and JavaScript development and constraints would be advantageous.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Valid driver’s license and own transport.

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DUTIES & RESPONSIBILITIES INCLUDE:

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“Traditional” Marketing

• Research and analyze market trends, competitor products, and other relevant information and prepare forecasts.
• Establish Marketing goals, based on past performance and market forecasts.
• Develop and manage the Marketing department''s budget.
• Adhere to the Marketing budget and ensure that all Marketing activities are cost-efficient.
• Develop and implement new and creative Marketing strategies / campaigns – In order to nurture existing customer base and attract new customers.
• Increase brand awareness and market share.
• Monitor and measure the performance of Marketing campaigns and assess against goals - adjust strategies as needed.
• Report on the performance of Marketing campaigns.
• Plan and coordinate any Marketing events, as needed.
• Build strategic relationships and partner with key industry players.
• Keeping informed of Marketing strategies and trends.
• Oversee current offerings and come up with initiatives for new products or services.

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Digital Marketing

• Develop, implement, track, optimize and manage digital marketing campaigns across all digital media channels.
• This includes SEO / SEM, Web-Analytics & Conversion Optimization marketing database, email, social media and display advertising campaigns.
• Design, build, maintain and grow our social media presence across all channels.
• Maintain and update the company website, including tracking and recording all website statistics.
• Plan and manage digital media budgets.
• Video Editing.
• Manage electronic newsletters.
• Content creation - write short and long form content for emails, articles, social media.
• Drive traffic and conversion through content marketing.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.

NB! This job is now closed. You can apply for other jobs by uploading your CV.