Marketing Manager

SUMMARY:
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POSITION INFO:

JOB PURPOSE
Act as chief custodian and manager of a brand to drive the long- and short-term marketing strategy to achieve the overall objectives for the brand. Achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding. Develop the communication & media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. Gain insights and identify opportunities/innovations based on market; customer and competitor research and analysis to support the business strategy. 

RESPONSIBILITIES

• Take responsibility for implementing Brand Strategy and defining measures used to determine brand effectiveness and using the results to inform future activities.
• Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan, increase sales, brand loyalty and awareness.
• Manage budget plans for a department; could involve development or delivery (or both).
• Provide input into appropriate metrics and other data, participate in reviews, assess activities, and recommend improvements based on metrics and analyses.
• Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions. Manage external stakeholder relationships with Media partners and Agencies.
• Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.
• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
• Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfil personal potential.

BEHAVIORAL COMPETENCIES

• Consistently achieves results, even under tough circumstances. 
• Sees ahead to future possibilities and translates them into breakthrough strategies. 
• Interprets and applies key financial indicators to make better business decisions. 
• Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. 
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. 
• Applies knowledge of business and the marketplace to advance the organisation's goals. 
• Holds self and others accountable to meet commitments. 
• Builds partnerships and works collaboratively with others to meet shared objectives.
• Creates new and better ways for the organisation to be successful. 
• Uses compelling arguments to gain the support and commitment of others. 
• Rebounds from setbacks and adversity when facing difficult situations. 

SKILLS

• Brand management and development
• Customer and market analysis
• Planning and Organising
• Commercial Acumen
• Effective verbal communication
• Development of policies and procedures
• Proficient in MS Office
• Excellent presentation skills
• Presentation creation
• Knowledge of costing and budgeting
  
  

EDUCATION AND EXPERIENCE

Essential

• Grade 12/ SAQA Accredited Equivalent
• University Degree in Marketing / Advertising / Communications or equivalent 
• 10 or more years substantial general work experience in Marketing 
• 3-4 years' experience in managing a Marketing team 

Advantageous

• Experience in a Financial Services Industry 
• Postgraduate Marketing / Advertising / Communications qualification

Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information

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