SUMMARY:
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POSITION INFO:
Key Responsibilities Develop a compelling and commercially driven digital strategy that serves to profile the brand, grow all the commercial touch points across the multiple business units, and sets up the company to benefit from the advantages of digital transformation and the ever-changing landscape of AI. Lead the company’s paid media strategy across the business units and ensure that the campaigns align with company objectives and deliver measurable ROI. Lead the setup of an internal direct buying capability with all the key digital platforms to drive speed to decision as well as speed to implementation, with direct ownership of the budget, KPI measurement, campaign optimization and key digital platform relationship management. Be the custodian of the company’s website, providing up-to-the-minute content updates, as well as web analytics, by key property to provide actionable insights. Lead the CRM efforts, taking advantage of our loyalty program to drive a world class direct marketing program. Collaborate with the business intelligence team in maximizing all the CRM insights, and the brand team in growing the program membership and maximizing retention. Develop reporting dashboards that give the various business units a glimpse of KPI performance progress, keeping the leadership team appraised as to the effectiveness of the digital marketing program at key intervals. Inspirational capacity building leadership of three specialists, with that number more than likely doubling with 12 months.
