Marketing Manager - Equity Requirement

Marketing Manager: (equity requirement)

Job overview: Manage and maintain the organisation’s marketing and brand presence in line with the overall marketing strategy, attracting and interacting with targeted communities and users. Take ownership of all communication requirements for the organisation, in line with the corporate identity. Areas of direct oversight include: digital, website, social media, print, broadcast and other media, and external media and agencies.

RESPONSIBILITIES

Marketing leadership and guidance

Originate the marketing department as a competency within the business
Identify resourcing requirements to ensure efficient delivery including technical, application and human resources
Develop and implement market strategy plans in line with the services and product portfolio aiming to grow visibility of the brand
Responsible for creativity, ideation and brainstorming ideas for the company’s applications and overall marketing strategy
Creative engagement with product teams
Develop and execute digital marketing strategy including social media
Measure and report on performance of all marketing campaigns and assess against goals

Media strategy

Oversee the development and implementation of the Brand and Product media strategy as determined by the defined communications and marketing strategy.
Ensure the implementation of all media initiatives that are designed to support commercial objectives.

Brand strategy and positioning

Develop, adapt and implement an approved brand strategy that enhances the brand standing
Evaluate all brand opportunities in accordance with the strategic framework and to manage the relationship with potential suppliers.
Lead, monitor, control and report on the execution of brand activities.
Regularly assess brand health
Manage the Corporate identity ensuring all aspects of the CI are adhered to and refreshed where needed
Website: managing and updating the imagery, functionality and content

Content strategy and execution

Liaise with and manage external agencies to plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising content and messages

Campaign Management

Manage delivery of all Product Launch campaigns in order to drive acquisition and retention and generate consideration within certain target market segments.
Leverage existing activity planned within the channels and overlay that strategically with Retail and Brand marketing activity in order to maximize spend efficiencies.
Ensure all campaigns are delivered on time and on budget in the most cost effective, efficient manner.
Manage internal (Product Team) and external (agencies & suppliers) to ensure that they deliver effective and appropriate campaigns to achieve defined communication objectives and standards, within budget.
Manage delivery of all marketing campaigns in order to generate consideration and trial within certain target market segments.
Align all marketing activity planned to campaign activity in order to maximize spend efficiencies.

Self Management

Set an example through personal quality and productivity standards and ways of working with others.
Demonstrate consistent application of internal procedures.
Plan and prioritise, demonstrating abilities to manage competing demands.
Demonstrate abilities to anticipate and manage change.
Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organisational and team needs.

EDUCATION & EXPERIENCE

Bachelor’s degree in marketing or relevant field,

Minimum 5 years’ experience in similar role

Salary - Market Related

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