Marketing Snr Coordinator Digital Platforms

SUMMARY:
A digital platforms coordinator to oversee website and online advertising content effectively, in order to create the best user experience for the potential customers to access the organisation’s e-commerce platforms. Duties include implementing digital campaign strategies, monitoring and analysing web platforms, implementing SEO strategies to ensure web discoverability and identifying opportunities to improve traffic to the Organisation’s e-Commerce website

POSITION INFO:
KEY PERFORMANCE AREAS:

• Overseeing the development and implementation of digital strategies that promote the brands products.
• Partner and collaborate with business to ensure that the digital web content supports the businesses overall objectives.
• Generate insights in relation to the web content and online advertising that can assist the business in attaining its set objectives.
• Align the e-Commerce platform with the brand, strategy and standards.
• Create, manage and optimize campaigns across all digital platforms to enhance e-Commerce performance.

• NQF Level 6 (360 credits - 8 level framework) in Marketing, Communications.
• Minimum of 2 years experience in digital marketing with e-commerce marketing as a speciality.
• SEO and SEM Marketing and related tools.
• Knowledge of Google Advertising.
• Lead generation marketing.

• Digital Media Buying and Optimization
• Creativity
• Technologically savvy
• Research
• Time management
• Decision-making
• Appropriate judgement
• Ability to multitask
• Planning from mid to long-term viewpoint
• Understand website industry best practices
• Excellent verbal and written communication skills
• Strong project management skills with the ability to supervise multiple projects

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