Marketing Specialist

SUMMARY:
ABOUT THE ROLE
A leading wholesale footwear distributor is seeking a hands-on Marketing Specialist to manage the full A–Z of marketing for a flagship brand.
This role operates at a Marketing Manager level and includes overseeing a senior graphic designer.
You will adapt global marketing strategies to the South African market, manage seasonal marketing cycles, and deliver campaigns that drive brand growth and consumer engagement.

This is a fast-paced, highly collaborative environment with two other Marketing Specialists supporting different brands. They are experienced in both digital and traditional marketing, with strong agency and retail backgrounds.

POSITION INFO:
WHO WE'RE LOOKING FOR

• 3–5 years’ experience in marketing management within footwear, fashion, or related consumer goods.
• Strong strategic and operational marketing expertise, including campaigns, digital marketing, and market research.
• Ability to localize global marketing strategies effectively.
• Understanding of seasonal buying and promotional cycles.
• Creative, energetic, enthusiastic, and solution-driven.
• Excellent communication and collaboration skills.
• Strong project management and organisational abilities.
• Proficient in social media, email marketing, and analytics tools.
• Relevant marketing degree plus working knowledge of design processes.

• Develop and implement marketing strategies aligned to global direction and local market needs.
• Manage full end-to-end campaign execution across digital and traditional channels.
• Conduct market and competitor analysis to inform strategy.
• Work closely with the senior graphic designer to create engaging, brand-aligned content.
• Manage digital marketing activities including social media, emailers, and website updates.
• Support brand activations, pop-up stores, and marketing events.
• Maintain consistent brand messaging across all platforms.
• Report on campaign results and optimise future activity.
• Meet performance standards and KPIs within required timeframes.

• Start Date: Immediate (notice periods respected)
• Location: Germiston (office-based)
• Hours: Monday to Friday, 08:00–16:30, with overtime during peak periods.