Marketing Specialist

SUMMARY:
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POSITION INFO:

CONTENT (WEIGHT 40%)

Plan and coordinate communication and public relations activities to ensure clients, prospective clients and other stakeholders are consistently informed of the Citadel Group’s solutions and expertise, as well as accomplishments.

PUBLIC RELATIONS

1. In collaboration with the Group’s public relations (PR) agency identify topics for press releases in support of the PR strategy and wider business objectives.
2. Manage PR for the Group:
   • Build and maintain relationships with key spokespersons
   • Schedule interviews and ensure spokespersons receive the necessary training, support, and briefs timeously
   • Edit content for release
   • Manage the approval process of media releases
   • Update the media sections on the necessary website(s)
   • Keep the business informed about media activity, by sending out alerts before interviews o Manage the PR schedule

COMMUNICATION

Provide clients and prospective clients with topical and relevant content in a conversational, easy-to- understand tone on the appropriate platform and in the best medium – with a consistent reminder about why they invested or should invest with the company.

• • Work closely with the Group’s copywriting agency
  • Copy edit and proofread all content
  • Manage the design of content
  • Manage content updates on all Group websites
  • Conceptualise, manage and coordinate video productions across all strategies
  • Project manage bi-annual CEO message to the company and clients
  • Create content to support marketing initiatives, such as website articles post events
  • Manage specialised reports – such as the environmental, social and corporate governance report

BRAND (WEIGHT 30%)

1. Effectively drive and maintain brands across the Group.
2. Create and manage brand collateral – such as brochures, information books, history video, manifesto, one-page overview
3. Management of brand touch points across offices
4. Assist with rebrands and new brand rollouts
5. Manage the branding of new offices
6. Assist with new websites and new webpages on existing websites

INTERNAL (WEIGHT 20%)

1. Facilitate internal product and system launches for business units
2. Facilitate internal communication for business units
3. Keep the business informed of marketing activities – such as launch campaigns, performance,
4. and marketing collateral changes
5. Work closely with the Human Capital team to create internal features, and collateral required for
6. conferences and other internal initiatives
7. Facilitate internal company announcements

EVENTS (WEIGHT 10%)

1. Assist with events – especially where PR is a requirement
2. Facilitate auction items for charity events