Marketing and Brand Manager - Wildlife Sanctuary - Plettenburg Bay

SUMMARY:
An award-winning wildlife sanctuaries group requires the above to be responsible for developing and executing the overall marketing, communications, and brand strategy for the various sanctuaries. This includes managing digital platforms, brand identity, public relations, campaigns, and partnerships to promote the sanctuaries as a world-class wildlife and ecotourism destination. The role combines creativity with commercial insight to enhance visibility, drive visitor growth, and support conservation education.

POSITION INFO:
Minimum requirements for the role:

• A degree or diploma in marketing and design or a related qualification is preferred for this role.
• Additional qualifications in Digital Marketing, PR, or Brand Management are advantageous.
• Previous experience in marketing, communications, or brand management, preferably in tourism, hospitality, or wildlife conservation sectors.
• Proven experience managing digital platforms and marketing campaigns.
• Experience with tourism marketing, visitor attraction marketing, or conservation awareness campaigns highly desirable.
• Excellent written and visual storytelling ability.
• Proficiency in social media management, content creation, and digital advertising tools.
• Experience using marketing analytics and CRM platforms.
• Strong project management and organisational abilities.
• Excellent interpersonal and communication skills.
• Passion for wildlife conservation, sustainability, and ethical tourism.

• Developing and implementing an integrated marketing strategy that supports the sanctuary’s mission, tourism goals, and conservation message.
• Strategically overseeing and refining the groups marketing strategy to drive visitors growth, donor engagement and brand visibility.
• Supervising the performance and content of the groups websites ensuring brand consistency SEO strength and up-to-date design of all Wildlife Sanctuaries within the Group.
• Directing storytelling and campaigns across platforms like Facebook, Instagram, YouTube, and emerging media to highlight animal welfare and sanctuary impact. ​
• Building relationships with tourism operators (Viator, Get Your Guide, Club Med), influencers, and conservation NGOs to expand brand reach. ​
• Safeguarding consistent use of the Group's visual identity, tone and core message across all sanctuaries and merchandise. ​
• Implementing tools like Net Promoter Score (NPS), guest surveys and review management to monitor satisfaction and loyalty. ​
• Overseeing brand-aligned events including Birds of Eden Amphitheatre functions and community engagement initiatives. ​
• Preparing and executing rapid professional responses to media or public issues to protect the brand's reputation. ​
• Using insights from web traffic, social engagement, and visitor data to inform strategy and measure effectiveness.
• Positioning the sanctuary as a leading, ethical wildlife tourism and conservation destination locally and internationally.
• Creating impactful storytelling campaigns that highlight conservation work, educational initiatives, and visitor experiences.
• Planning and executing marketing campaigns, promotions, and seasonal events to drive visitor numbers.
• Collaborating with operations, education, and visitor experience teams to ensure campaigns align with sanctuary activities.
• Overseeing the design and production of marketing materials such as brochures, signage, and branded merchandise.
• Coordinating local and international tourism partnerships to promote visitation.
• Developing educational marketing initiatives to promote wildlife conservation, sustainability, and responsible tourism.
• Reporting on marketing performance, visitor trends, and brand metrics to management.