SUMMARY:
Our client in the private healthcare industry is seeking an experienced Marketing and Communications Coordinator to join their team in Gqeberha.
POSITION INFO:
Critical Outputs:
· Build sound, productive working relationships with key stakeholders i.e., general practitioners
and specialists, media, and the community.
· Generate statistics and reports from available hospital information to analyse referral patterns
and build a knowledge base to inform strategies and plans.
· Recruitment and marketing of specialists to general practitioners and community to grow
referrals.
· Develop and implement marketing and communications strategies and plans (aligned to the
hospital business plan) aimed at key stakeholders to drive growth for the hospital.
· Develop and implement marketing and communications initiatives aimed at stakeholders
including patients, potential patients, and the local community at large.
· Provide marketing and communications support to internal hospital stakeholders as well as
national marketing and communications department.
· Provide input into the marketing and communication budget and manage the function efficiently
within the prescribed budget.
· Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets
and other branded marketing material) to support marketing and communications initiatives and
drive trust.
· Ensure that brand and corporate identity standards, policies and procedures regarding marketing
and communication are adhered to throughout the hospital.
· Manage media relations according to set corporate policy and guidelines.
· Assist with enhancing the service to patients and clients from a communication / marketing point
of view.
· Be an agent of change and be able to communicate well, on behalf of management, with all
major stakeholders.
· Develop and execute a channel marketing strategy to enhance referrals and drive volumes to the
units.
· Act as brand ambassador within the unit to ensure brand compliance.
· Monitor social media platforms and community groups for reputation management purposes.
Requirements:
· A tertiary marketing, public relations, or communication qualification as well as a proven track
record in executing marketing and communication strategies.
· Minimum two years’ experience in a similar role.
· Furthermore, excellent interpersonal skills are critical, as productive relationships with
stakeholders are important. Other competencies required are analytical thinking, strategy
· Must be able to work independently and use initiative to achieve set objectives.
· Have a clear understanding of the hospital environment.
· Ability to process, analyse and interpret relevant statistics.
· A proven track record in copywriting and corporate writing as well as knowledge of strategies within an integrated marketing and communications structure will be advantageous.
NB! This job is now closed. You can apply for other jobs by uploading your CV.
