Marketing and Sales Manager - Strata Control Products

SUMMARY:
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POSITION INFO:

Job Summary:
We are seeking a highly skilled and experienced Marketing and Sales Manager to drive the sales and marketing strategy for our strata control products in the mining sector across South Africa and sub-Saharan Africa. This is a hands-on role requiring both strategic leadership and direct customer management. The ideal candidate will have a deep understanding of underground roof support systems, specifically cable anchors, and will be responsible for guiding and supporting the sales team while maintaining key client relationships.

Key Responsibilities:

• Sales and Business Development: Identify and develop new business opportunities for strata control products, expanding our customer base in the mining industry.
• Customer Relationship Management: Directly manage a portfolio of key clients while mentoring and supporting the sales team in handling other accounts.
• Marketing Strategy and Execution: Develop and implement targeted marketing campaigns to position our products effectively in the mining sector.
• Technical Consultation: Provide technical advice and product demonstrations to clients, showcasing the benefits of our strata control solutions.
• Team Leadership: Lead and mentor the sales team, setting sales targets, tracking performance, and providing strategic guidance.
• Industry Networking: Build and maintain strong relationships with key stakeholders, including mining engineers, procurement teams, and decision-makers.
• Market Analysis and Strategy Development: Conduct market research to understand customer needs, competitor activities, and industry trends.
• Travel: Be prepared to travel extensively within South Africa and across sub-Saharan Africa to visit clients and support the sales team.

Duties:

1. Propose marketing and sales strategies and once approved by Exco, implement as deliver results.
2. Take ownership and maximise value delivered by the organisation’s CRM;
3. Market and sell strata control and drill products;
4. Manage the Marketing & Sales budget and ensure that all monies spent is done so with best value in mind at all times;
5. Lead and manage the performance of the marketing and sales team (Marketing Representatives and Technical Support Staff);
6. Mentor and guide team members – to ensure that team members are positive, focused and well trained at all times;
7. Identify new products & services, research the feasibility of thereof and support development and lead commercialization;
8. Assist in the development of training material that facilitates the safe and efficient use of products and promotes the brand
9. Manage the customer training at sites – on surface and underground.
10. Ensure that all Marketing Team members are 100% knowledgeable of our product range, use thereof and are comfortable to conduct training. Maintaining and accurate training register and feedback reports;
11. Adhering to the agreed visit schedule to ensure that all clients are receiving adequate face time and support from the organisation;
12. Obtaining client detail information on all visits, to create, update and maintain a company contact database.
    The Marketing Manager must always conduct him/herself in a dignified manner; must always act with integrity and carry the best interests of the organisation foremost at all times.