Marketing/Digital Marketing Manager

SUMMARY:
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POSITION INFO:

The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities
and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics

Responsibilities

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Manage and monitor performance against approved plans.
• Internal Relations – manage and rollout employee wellness and culture campaigns.
• External Relations – Foster relationships with key stakeholders, provide media support, prepare and run corporate events and industry exhibitions. Prepare and manage detailed project plans and budgets for events.
• Agency and Supplier Liaison - liaise with agencies and suppliers for brand campaigns, design and collateral development etc.
• Systems Ownership – Own and manage the organisation’s website, social media and other communication systems. Manage agency contracts and relationships to ensure seamless delivery of services.

Required skills and qualifications

•  Proven success in developing marketing plans and campaigns
•  Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
•  Metrics-driven marketing mind with eye for creativity
•  Experience with marketing automation and CRM tools