Mobile Marketing Team Lead

SUMMARY:
Our Client is seeking a Mobile Marketing Team Lead to join their Dynamic Team to achieve results that are a cut above the rest.

POSITION INFO:
Duties will include, but not limited to:

• Lead a team of App marketers in the marketing for 15+ global iGaming brands.
• Ensuring the smooth running of the day-to-day functions relating to the division.
• Develop best in-class ASO strategies across target App Stores including App Store (Apple) and Google Play Store (Android) including
  • Localisation to ensure optimal conversion in each region.
  • Expand and optimise ASO strategies.
  • Collaborate with the Design teams to create effective assets for the Apps.
  • Create, monitor, and adapt data-driven strategies working with BI Teams.
  • Create a strategic roadmap for A/B testing & MVT.
  • Manage workflows covering keywords ranking & conversion rate optimization, managing requirements for designs, content, localization, and A/B Testing
• You will be responsible for growing brand apps organically, on target Stores.
  • Maintain and evolve the company’s ASO strategy and internal workflows. 
• Monitor the performance & own the reporting function of our App Store marketing
  • Track pre-defined KPIs and analyse performance.
• Perform competitors research to gain market insights and identify new opportunities.
• Work with internal stakeholders and lead processes end-to-end
• Ensuring all projects are managed properly and guiding the team towards growth & expansion into more opportunities.
• Performing regular reviews and strategy sessions with stakeholders.
• Identifying gaps in processes and implementing new strategies.
• Ensuring processes are in place for both daily, long term and emergency jobs as well as training and development.
• Ensure the team is equipped with the required training and have access to the relevant tools and software to deliver on expected tasks.
• Lead our ASO and Organic Growth team
• Work with the internal teams on
  • Build all related tools, reports, alerts.
  • Martech integrations to supports growth across organic and/or paid channels.
  • Support Communication strategy for brands E.g. Reviews/Comments/Ratings, Messaging, product release/update.
• Driving the consistency of all HR related processes with the assistance of HRBP’s, e.g. Interviews, on boarding, probation management, performance management, change management etc.

• Tertiary Qualification in Marketing and/or similar
• Minimum 3 years’ experience in mobile and/or app marketing
• Minimum 3 years’ experience in a leadership role
• Great understanding of the algorithms that power the App Store & Google Play Store
• Experience with keywords optimization and A/B Testing
• Experience in Data analysis

• iGaming/Financial Industry Experience
• Experience with ASO & SEO Tools, such as: App consoles, Mobile Action, Google Analytics, Firebase, Appsflyer, Keyword Planner, Google trends etc
• Paid app acquisition experience.
• Digital, ASA or mobile media experience
• Sales / Copywriting experience
• Driving app updates that influence marketing capabilities like SDK integrations that expand marketing reach. 
• Strong numerical skills, Strong skills in data software I.e. fluent in Excel, knowledge of market insights tools like Sensor Tower, AppTweak, App Annie
• Great understanding of the algorithms that power the App Store & Google Play Store
• Good communication skills with the ability to coordinate across several teams.
• Ability to work in a performance driven environment.
• Strategic thinker with an drive for innovation and growth
• Solid understanding of tracking, principles across the various stores and external to stores.

• Leadership
• Effectiveness & Delivery
• Initiative & Innovative
• Interpersonal Skills
• Communication Skills
• Planning & Organising
• Ownership and Accountability
• Control and Efficiency
• Stress Tolerance

NB! This job is now closed. You can apply for other jobs by uploading your CV.