Mobile Marketing Team Lead

 

Recruiter:

AGA Recruitment Specialists

Job Ref:

CPT000108/AG

Date posted:

Sunday, December 12, 2021

Location:

Capetown, South Africa

Salary:

Market Related


SUMMARY:
Our Client is seeking a Mobile Marketing Team Lead to join their Dynamic Team to achieve results that are a cut above the rest.

POSITION INFO:
Duties will include, but not limited to:

  • Lead a team of App marketers in the marketing for 15+ global iGaming brands.
  • Ensuring the smooth running of the day-to-day functions relating to the division.
  • Develop best in-class ASO strategies across target App Stores including App Store (Apple) and Google Play Store (Android) including
    • Localisation to ensure optimal conversion in each region.
    • Expand and optimise ASO strategies.
    • Collaborate with the Design teams to create effective assets for the Apps.
    • Create, monitor, and adapt data-driven strategies working with BI Teams.
    • Create a strategic roadmap for A/B testing & MVT.
    • Manage workflows covering keywords ranking & conversion rate optimization, managing requirements for designs, content, localization, and A/B Testing
  • You will be responsible for growing brand apps organically, on target Stores.
    • Maintain and evolve the company’s ASO strategy and internal workflows. 
  • Monitor the performance & own the reporting function of our App Store marketing
    • Track pre-defined KPIs and analyse performance.
  • Perform competitors research to gain market insights and identify new opportunities.
  • Work with internal stakeholders and lead processes end-to-end
  • Ensuring all projects are managed properly and guiding the team towards growth & expansion into more opportunities.
  • Performing regular reviews and strategy sessions with stakeholders.
  • Identifying gaps in processes and implementing new strategies.
  • Ensuring processes are in place for both daily, long term and emergency jobs as well as training and development.
  • Ensure the team is equipped with the required training and have access to the relevant tools and software to deliver on expected tasks.
  • Lead our ASO and Organic Growth team
  • Work with the internal teams on
    • Build all related tools, reports, alerts.
    • Martech integrations to supports growth across organic and/or paid channels.
    • Support Communication strategy for brands E.g. Reviews/Comments/Ratings, Messaging, product release/update.
  • Driving the consistency of all HR related processes with the assistance of HRBP’s, e.g. Interviews, on boarding, probation management, performance management, change management etc.
 
Essential Criteria:
  • Tertiary Qualification in Marketing and/or similar
  • Minimum 3 years’ experience in mobile and/or app marketing
  • Minimum 3 years’ experience in a leadership role
  • Great understanding of the algorithms that power the App Store & Google Play Store
  • Experience with keywords optimization and A/B Testing
  • Experience in Data analysis
Desirable Criteria:
  • iGaming/Financial Industry Experience
  • Experience with ASO & SEO Tools, such as: App consoles, Mobile Action, Google Analytics, Firebase, Appsflyer, Keyword Planner, Google trends etc
  • Paid app acquisition experience.
  • Digital, ASA or mobile media experience
  • Sales / Copywriting experience
  • Driving app updates that influence marketing capabilities like SDK integrations that expand marketing reach. 
  • Strong numerical skills, Strong skills in data software I.e. fluent in Excel, knowledge of market insights tools like Sensor Tower, AppTweak, App Annie
  • Great understanding of the algorithms that power the App Store & Google Play Store
  • Good communication skills with the ability to coordinate across several teams.
  • Ability to work in a performance driven environment.
  • Strategic thinker with an drive for innovation and growth
  • Solid understanding of tracking, principles across the various stores and external to stores.
 
 
Person Specifications:
  • Leadership
  • Effectiveness & Delivery
  • Initiative & Innovative
  • Interpersonal Skills
  • Communication Skills
  • Planning & Organising
  • Ownership and Accountability
  • Control and Efficiency
  • Stress Tolerance


 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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