National Marketing Manager

SUMMARY:
Are you a creative, strategic, results-driven Marketing Manager who is looking for a career move where you can use your integrated marketing experience to drive brand awareness, generate sales lead from consumers?

Our position based in Paarden Eiland is not your average marketing role.
The company will always be undergoing continuous evolution that will need a “hands-on” Leader to be responsible for the end-to-end development and execution.

POSITION INFO:
REQUIREMENTS

• Degree or diploma in Marketing, Communications, or related field
• 5+ years of experience in a strategic marketing role
• Experience in retail, interiors, or design-oriented sectors is advantageous
• Experience with Social Pilot, Mailchimp, Canva, Meta Ads Manager, Microsoft Office, Microsoft Teams, Google Business Suite (incl. Google Analytics) required
• Proven experience leading brand repositioning, multichannel campaigns, and digital strategy
• Strong analytical and project management skills
• Excellent communication and leadership skills

• Refine and drive brand strategy to position the business as the premium choice.
• Lead the development and execution of multichannel marketing strategies (digital, traditional, in-store).
• Use market research and data to continuously refine messaging, campaigns, and audience targeting.
• Manage and evolve corporate identity and brand architecture.
• Ensure consistency in tone, messaging, and visual identity across all touchpoints.
• Plan, execute, and analyse brand and product campaigns aimed at trade and consumer audiences.
• Collaborate with sales and showroom teams to align marketing activities with business objectives.
• Own bi-annual Clearance Sale marketing strategy—from creative direction to performance tracking.
• Oversee the company’s digital presence, including website content, social media platforms, and email marketing.
• Manage the execution of paid media campaigns in partnership with an external digital agency.
• Monitor and report on KPIs for digital performance and showroom traffic.
• Lead, mentor, and develop a small in-house team (designer and marketing coordinator).
• Manage external agencies across creative, advertising, digital, and communications functions where required.
• Develop clear briefs and ensure on-time, on-brand execution.
• Track and report on key marketing metrics, adjusting strategy where necessary based on performance.