National Marketing Manager - Sandton

SUMMARY:
Job Purpose
This role leads the strategic direction and operational execution of marketing initiatives across a national property portfolio. The National Marketing Manager is responsible for driving brand presence, revenue generation (including Non-GLA income), customer engagement, and innovation through the leadership of regional marketing teams and the development of integrated marketing strategies aligned to business goals.
Ideal for a commercially driven marketing leader with strong people management capabilities, this role requires a blend of strategic vision, analytical skill, and a deep understanding of consumer trends, market dynamics, and brand development within the retail property sector.
Key Responsibilities
 

• Lead and guide regional marketing managers in developing and executing centre-specific marketing strategies.
• Oversee national marketing planning, campaign execution, research, and innovation across the portfolio.
• Drive strategic alignment between marketing operations and broader organizational goals.
• Manage and grow Non-GLA revenue streams through effective commercial and alternative income initiatives.
• Develop and monitor customer satisfaction frameworks for internal and external stakeholders.
• Conduct competitor and market analysis to inform strategy and customer engagement.
• Ensure compliance with internal policies, external regulations, and reporting standards.
• Provide leadership and performance management to the national marketing team, including coaching, development, and motivation.
• Lead stakeholder engagement with asset managers, executive teams, tenants, and service providers.
• Oversee marketing budget planning, forecasting, and financial analysis for all centres.
• Innovate marketing approaches through data-driven insights, digital tools, and continuous improvement.
• Represent marketing in bids and tenders for new contracts and service providers.

POSITION INFO:
Requirements
Experience

• 3–6 years in a marketing leadership role, including experience managing regional teams.
• Proven experience in campaign strategy, execution, customer research, and commercial marketing.
• Experience in budgeting, financial planning, and managing revenue targets.

• Commercial acumen with the ability to translate business goals into marketing strategies.
• Strong leadership and team-building skills.
• Excellent verbal and written communication abilities.
• High-level presentation, project management, and analytical skills.
• Ability to work under pressure, manage multiple priorities, and adapt to change.
• Deep understanding of customer behaviour, market trends, and brand positioning.
• Resilience, persistence, and a results-oriented mindset.
• Traits: Credibility, Confidence, Composure, Curiosity, Persistence, Optimism, Tolerance for ambiguity.

• Bachelor’s degree in Marketing or a related field (required).
• Matric essential.