New Car Sales Manager - Luxury Premium Brand - Tshwane

SUMMARY:
Luxury Brand - New Vehicle Sales Manager - Gauteng, Tshwane  
 
#DriveYourCareerForward as a Luxury Brand New Vehicle Sales Manager

Our client, a prestigious Luxury brand dealership, is seeking a dynamic New Vehicle Sales Manager to lead their sales team, drive performance, and uphold the luxury standards synonymous with this legendary brand.

This is an incredible opportunity for a refined leader who thrives in a high-performance, customer-focused environment and is passionate about creating an exceptional client journey in the premium automotive sector.

Remuneration:
Market related, depending on experience plus Lucrative performance-based Incentive – Benefits including Provident Fund, Medical Aid, Company Vehicle and Fuel Allowance

POSITION INFO:
Duties include

Sales Strategy & Performance

• Develop and execute sales strategies to achieve and exceed monthly and annual targets.
• Drive maximum first and second gross profits across new vehicle sales.
• Monitor individual and team results, coaching staff to maintain consistent top performance.
• Analyse sales data, competitor activity, and market trends to identify growth opportunities and innovation areas.
• Ensure compliance with company policies, manufacturer requirements, and industry regulations

• Inspire, mentor, and manage a high-performing sales team.
• Recruit, train, and onboard sales executives with strong brand alignment.
• Conduct ongoing coaching, training, and performance reviews to enhance skills and professionalism.
• Create a collaborative work environment that fosters teamwork, accountability, and individual growth.

• Guarantee a flawless, customer-centric sales process aligned with luxury brand standards.
• Manage VIP clients and escalated concerns with discretion, professionalism, and care.
• Build and maintain long-term client relationships, promoting loyalty and repeat business.
• Foster a culture where every client interaction exceeds expectations.

1. Maintain up-to-date knowledge of the product range, features, technology, and innovations.
2. Ensure the team is fully versed in brand values, positioning, and luxury sales techniques.
3. Represent the dealership at events, launches, and client functions to strengthen brand presence.

1. Manage departmental budgets, stock levels, gross profit, and overall profitability.
2. Ensure accurate, compliant processing of all sales documentation and transactions.
3. Collaborate with Finance, Service, and Marketing teams to create a seamless end-to-end customer journey.
4. Develop promotional campaigns and initiatives in partnership with marketing.

• Maintain a premium showroom environment that reflects the luxury brand image.
• Ensure vehicles are displayed to the highest standards, creating a curated customer experience.
• Promote and network to align retail activities with dealership sales focus.

• Personally initiate and close key deals to drive revenue growth.
• Ensure all necessary sales documentation is accurately completed

• Matric (Grade 12) essential.
• Minimum 5 years’ Automotive Sales / Sales Management experience at a franchise dealership (Audi/BMW/Mercedes Benz/ LandRover - Premium / Luxury brand experience highly advantageous).
• Proven sales track record – 3 months’ payslips/commission sheets required.
• Strong leadership, motivational, and negotiation skills.
• Excellent communication and interpersonal skills.
• Proficient in MS Office and dealer management systems (Evolve, Kerridge, Drive, Automate).
• Passion for premium/luxury vehicles and customer service excellence.
• High emotional intelligence with the ability to engage discerning clientele.
• Strategic thinker with strong business acumen and attention to detail.
• Professional, well-presented, and committed to delivering at the highest standard.
• Valid Driver’s License
• Automotive experience a requirement