SUMMARY:

Offline Marketing Assistant – Gaming Events (B2C Focus)

Role Overview

Key Responsibilities

• Plan and execute on-site promotional events (gaming conventions, tournaments, mall activations, university roadshows) to drive awareness and user acquisition.
• Recruit, train, and manage brand ambassadors who demo the game and engage target audiences in person.
• Handle end-to-end event logistics: venue sourcing, equipment setup, signage, swag distribution, and post-event teardown.
• Coordinate with product, creative, and community teams to develop point-of-contact materials (banners, flyers, demo stations).
• Organize and host offline community meetups, launch activations, and on-site competitions to boost installs and retention.
• Collect real-time feedback from players during events and translate insights into actionable recommendations.
• Track event metrics—attendance, demo sessions, demo-to-install conversion rates—and optimize tactics accordingly.
• Cultivate partnerships with local gaming venues, esports cafés, retail stores, and event organizers for recurring activations.
• Monitor competitor offline campaigns and local gaming trends, refining strategies to stay ahead.
• Collaborate closely with digital marketing and community teams to synchronize online and offline efforts.

Job Requirements

• Minimum 1 year of hands-on experience in offline or experiential marketing for B2C products, preferably within gaming or tech.
• Proven success executing brand activations or events on limited budgets, demonstrating strong project management.
• Exceptional verbal communication and presentation skills; comfortable demoing to crowds and briefing stakeholders.
• Highly organized, with the ability to juggle multiple events, vendors, and deadlines.
• Creative thinker who can ideate engaging experiences, contests, and giveaways.
• Resourceful problem-solver adept at troubleshooting on-site logistics and equipment setup.
• Established network with local venues, event suppliers, or gaming communities is a plus.
• Physically able to lift and transport promotional materials and demo equipment as needed.
• Leadership aptitude to guide brand ambassadors, coordinate agencies, and ensure seamless event execution.

Education

How to Apply

POSITION INFO:

Offline Marketing Assistant – Gaming Events (B2C Focus)

Role Overview

Key Responsibilities

• Plan and execute on-site promotional events (gaming conventions, tournaments, mall activations, university roadshows) to drive awareness and user acquisition.
• Recruit, train, and manage brand ambassadors who demo the game and engage target audiences in person.
• Handle end-to-end event logistics: venue sourcing, equipment setup, signage, swag distribution, and post-event teardown.
• Coordinate with product, creative, and community teams to develop point-of-contact materials (banners, flyers, demo stations).
• Organize and host offline community meetups, launch activations, and on-site competitions to boost installs and retention.
• Collect real-time feedback from players during events and translate insights into actionable recommendations.
• Track event metrics—attendance, demo sessions, demo-to-install conversion rates—and optimize tactics accordingly.
• Cultivate partnerships with local gaming venues, esports cafés, retail stores, and event organizers for recurring activations.
• Monitor competitor offline campaigns and local gaming trends, refining strategies to stay ahead.
• Collaborate closely with digital marketing and community teams to synchronize online and offline efforts.

Job Requirements

• Minimum 1 year of hands-on experience in offline or experiential marketing for B2C products, preferably within gaming or tech.
• Proven success executing brand activations or events on limited budgets, demonstrating strong project management.
• Exceptional verbal communication and presentation skills; comfortable demoing to crowds and briefing stakeholders.
• Highly organized, with the ability to juggle multiple events, vendors, and deadlines.
• Creative thinker who can ideate engaging experiences, contests, and giveaways.
• Resourceful problem-solver adept at troubleshooting on-site logistics and equipment setup.
• Established network with local venues, event suppliers, or gaming communities is a plus.
• Physically able to lift and transport promotional materials and demo equipment as needed.
• Leadership aptitude to guide brand ambassadors, coordinate agencies, and ensure seamless event execution.

Education

How to Apply