Online Analytics and Insights Specialist

SUMMARY:
Online Analytics specialist

POSITION INFO:

Advancing our Online Measurement and Data Capabilities in the areas of Business Performance, Online Operations & Experience and Intelligent Customer Engagements.

2.Deconstruction and analysis of key customer / business challenges and the clear articulation of growth opportunities.

3.Execution of value realisation activities to assist in the driving growth initiatives and attribution of measurable value.

Key Performance Areas:

1. Advancing Online Data Capabilities

• Works closely with the CMO to define new and/or enhance existing Measurement & Data products

• Works closely with our EIS / BICC colleagues to build and/or enhance existing Measurement & Data products

• Performs regular validations and defect resolution for our measurement and data products

• Holds wider Measurement and Insight demonstrations and engagements, and formally communicates advancements and insights from our online measurement and data products

2. Business / Customer Problem Deconstruction

• Use and synthesis of various forms of data (e.g. online / web-analytics tools and offline systems data) to help identify and frame specific growth opportunities

• Clearly articulate growth opportunities for each area of focus i.e. customer engagement, acquisition, usage, service and retentions across each line of business we serve

3. Value Realization Activities

• Help to drive delivery by tracking, chasing, and validating delivery quality for agreed initiatives

• Preform impact assessments, post-delivery and support the wider team in understanding drivers of growth

• Support financial business case inputs and deliver on requests for Adhoc analysis from key business stakeholders

Imperative Skills

· Experience of Website tracking plans and implementation in Google analytics using Google Tags Manager. Must be able to set up events, goals, funnels, etc.

· Experience in Technical Project Management

· A strong knowledge of Google Analytics, Google Tag Manager, CRO and Data Analysis

· A great understanding of project workflows

· Driven and self-motivated.

· Efficient and Highly proactive

· Willingness to go the extra mile

· Experience in daily and long-term planning techniques and resourcing across a combination of internal and external teams.

· Love working in a fast-moving environment

· Organizational skills and ability to manage time and tasks well

Advantages

· A thorough understanding of the digital marketing process

· Adobe Analytics Knowledge

· Knowledge of the wider digital marketing mix

· Experience and understanding of specific digital services that we offer (Paid Media, SEO, Creatives etc.)

· Knowledge of broader Google technology stack (GMP)

· Leading small teams and mentoring more junior team members

Soft Skills

· Skilled at managing timelines and managing client expectations

· Ability to learn quickly and adopt new processes

· Attention to detail

· Top tier interpersonal skills

· Strong communication skills: ability to communicate complex technical information simply to all stakeholders

· Great eye for detail

· Methodical and process-focused

Key competencies and work ethic

· Self-starter - you will be required to work independently and move projects forward.

· Positive Influence – a positive team member who keeps the other team members motivated. Demonstrates understanding of the importance of team morale and a healthy happy culture.

· Operational Efficiency – someone who can spread themselves across multiple tasks simultaneously by working smartly, efficiently, and effectively.

· Meticulous – while we want someone who is efficient, they also need to pay attention to all the details and ensure all they dot the I’s and cross the T’s. This requires a strong sense of pride in their work and ensuring that all output goes through rigorous quality control. The organization is key in these portfolios.

· Time Management - identify the urgent & important tasks and priorities to ensure delivery to the client and other stakeholders.

· Interpersonal Skills – we want someone who can build relationships both internally and externally. As the day-to-day point of contact between the company, client, and partners, this person would need to have strong leadership qualities.

· Solutions Driven – we need someone who can think on their feet and come up with quick solutions to everyday problems. They should see all problems as a challenge for them to overcome

Job Type: Permanent

Salary: R60,000.00 - R90,000.00 per month

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