SUMMARY:
Online Analytics specialist
POSITION INFO:
Advancing our Online Measurement and Data Capabilities in the areas of Business Performance, Online Operations & Experience and Intelligent Customer Engagements.
2.Deconstruction and analysis of key customer / business challenges and the clear articulation of growth opportunities.
3.Execution of value realisation activities to assist in the driving growth initiatives and attribution of measurable value.
Key Performance Areas:
1. Advancing Online Data Capabilities
• Works closely with the CMO to define new and/or enhance existing Measurement & Data products
• Works closely with our EIS / BICC colleagues to build and/or enhance existing Measurement & Data products
• Performs regular validations and defect resolution for our measurement and data products
• Holds wider Measurement and Insight demonstrations and engagements, and formally communicates advancements and insights from our online measurement and data products
2. Business / Customer Problem Deconstruction
• Use and synthesis of various forms of data (e.g. online / web-analytics tools and offline systems data) to help identify and frame specific growth opportunities
• Clearly articulate growth opportunities for each area of focus i.e. customer engagement, acquisition, usage, service and retentions across each line of business we serve
3. Value Realization Activities
• Help to drive delivery by tracking, chasing, and validating delivery quality for agreed initiatives
• Preform impact assessments, post-delivery and support the wider team in understanding drivers of growth
• Support financial business case inputs and deliver on requests for Adhoc analysis from key business stakeholders
Imperative Skills
· Experience of Website tracking plans and implementation in Google analytics using Google Tags Manager. Must be able to set up events, goals, funnels, etc.
· Experience in Technical Project Management
· A strong knowledge of Google Analytics, Google Tag Manager, CRO and Data Analysis
· A great understanding of project workflows
· Driven and self-motivated.
· Efficient and Highly proactive
· Willingness to go the extra mile
· Experience in daily and long-term planning techniques and resourcing across a combination of internal and external teams.
· Love working in a fast-moving environment
· Organizational skills and ability to manage time and tasks well
Advantages
· A thorough understanding of the digital marketing process
· Adobe Analytics Knowledge
· Knowledge of the wider digital marketing mix
· Experience and understanding of specific digital services that we offer (Paid Media, SEO, Creatives etc.)
· Knowledge of broader Google technology stack (GMP)
· Leading small teams and mentoring more junior team members
Soft Skills
· Skilled at managing timelines and managing client expectations
· Ability to learn quickly and adopt new processes
· Attention to detail
· Top tier interpersonal skills
· Strong communication skills: ability to communicate complex technical information simply to all stakeholders
· Great eye for detail
· Methodical and process-focused
Key competencies and work ethic
· Self-starter - you will be required to work independently and move projects forward.
· Positive Influence – a positive team member who keeps the other team members motivated. Demonstrates understanding of the importance of team morale and a healthy happy culture.
· Operational Efficiency – someone who can spread themselves across multiple tasks simultaneously by working smartly, efficiently, and effectively.
· Meticulous – while we want someone who is efficient, they also need to pay attention to all the details and ensure all they dot the I’s and cross the T’s. This requires a strong sense of pride in their work and ensuring that all output goes through rigorous quality control. The organization is key in these portfolios.
· Time Management - identify the urgent & important tasks and priorities to ensure delivery to the client and other stakeholders.
· Interpersonal Skills – we want someone who can build relationships both internally and externally. As the day-to-day point of contact between the company, client, and partners, this person would need to have strong leadership qualities.
· Solutions Driven – we need someone who can think on their feet and come up with quick solutions to everyday problems. They should see all problems as a challenge for them to overcome
Job Type: Permanent
Salary: R60,000.00 - R90,000.00 per month
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