Our client , a global gaming/betting company is sourcing for an Online Analytics & Insights’ specialist to optimize acquisition and conversion objectives through the intelligent management of data.
IMPERATIVE SKILLS:
· Experience of Website tracking plans and implementation in Google analytics using Google Tags Manager. Must be able to set up events, goals, funnels, etc.
· Experience in Technical Project Management
· A strong knowledge of UTM, Google Analytics, Google Tag Manager, User Journeys and Data Analysis
· Highly attentive in ensuring accuracy in detail
· A great understanding of project workflows
· Driven and self-motivated.
· Efficient and Highly proactive
· Willingness to go the extra mile
· Experience in daily and long-term planning techniques and resourcing across a combination of internal and external teams.
· Love working in a fast-moving environment
· Organizational skills and ability to manage time and tasks well
AREAS OF RESPONSIBILITY:
Advancing our Online Measurement and Data Capabilities in the areas of Business Performance, Online Operations, User Experience and Intelligent Customer Engagements.
2. Deconstruction and analysis of key customer / business challenges and the clear articulation of growth opportunities.
3. Execution of value realisation activities to assist in the driving growth initiatives and attribution of measurable value.
