Duties and Responsibilities:
• Conceptualise new awareness, consideration and conversion digital campaigns in line with target audiences and media channels, on time and ensuring the message and visual is relevant and effective
• Roll out integrated campaign visuals (using open files from agency) into different media formats, as per the media plan, on time and in line with media channel best practice.
• Designs including animations/ Gif/ Video and other formats
• Keep on top of new digital design trends and introduce new design elements aligned to target audiences
• Ensure all visuals aligned to brand CI
• Monitor competitor activity
Key Skills
• Digital Designer skill set including conceptual design and implementation
• Ability to work across digital formats, including animation
• High level of proficiency in Adobe Creative Applications: Photoshop, Illustrator, Dreamweaver, After Effects, InDesign
• Time management and ability to meet deadlines
• Balance multiple projects and production schedules
• Excellent written and verbal communication
• Digital design as a core competency is essential. Must demonstrate the ability to design and implement across a wide range of digital formats using both animation and static design elements
• Ability to develop new concepts from brief and also implement designs into different digital and static formats is required and must be demonstrated
• Any HTML or wireframe experience is beneficial
