Paid Media Lead

SUMMARY:
Paid Media Lead required to join corporate based in Umhlanga.

POSITION INFO:
Requirements:

• At least 5+ years’ experience in paid media
• Experience managing budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
• A deep understanding of digital marketing tactics across channels including SEO, social, email, PR etc.
• Experience with programmatic platforms and media buys
• eCommerce experience
• DSP and DV360 or related certificates
• Google Analytics, Adobe Analytics, and Google Tag Manager experience
• Performance Media experience (conversions/KPI's etc.)
• Working knowledge of bid management and ad serving platforms
• Experience in Google Floodlights
• Strong written and verbal communications skills
• Excellent research and analytical skills
• Strong Excel skills
• Ability to meet deadlines under pressure
• Ability to multitask and thrive in a fast-paced environment
• Excellent time management

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping, and audience targeting
• Maintaining knowledge of industry best practices and new technologies
• Create custom reporting dashboards using Google Analytics
• Work with Campaign Managers on all elements related to SEM and display ad campaign execution to ensure proper tracking and reporting
• Manage daily execution of paid media campaigns across search, display, search, social and mobile
• Lead and participate hands-on in the development, execution, and management of paid digital campaigns for SEM, display, and social advertising
• Conduct performance analysis of our existing paid social media programs and identify opportunities for optimization
• Manage day-to-day operations of Paid Media campaigns, including Paid Search keyword development, campaign optimization, display, analytics
• Responsible for the account-specific technical implementation of digital campaigns including display trafficking, partner coding, and tagging, of digital media campaigns
• Lead strategic planning sessions and team meetings
• Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
• Stay on top of new and emerging industry trends, technologies, and platform advancements
• Conduct regular one-on-one meetings with other members of the paid media team in order to provide guidance and performance feedback
• Help develop integrated digital marketing strategies in collaboration with other departments and client teams
• Effectively articulate and support strategic and design decisions based on the brief and agreed strategy.
• Work in close collaboration with relevant game-changers to provide creative content and solutions, meet brand strategic requirements, and articulate in the correct brand voice.
• Liaise with stakeholders regarding design requirements, progress, rationale, and creative ideas.
• Juggle multiple projects and adapt to changing priorities and tight schedules

NB! This job is now closed. You can apply for other jobs by uploading your CV.