Paid Media Specialist (Google Focused)

SUMMARY:
A digital marketing agency team is on the lookout for an experienced Paid Media Specialist with deep Google ecosystem expertise. This role is all about planning, executing and fine-tuning paid campaigns across Google’s ad platforms to hit ambitious performance targets. You’ll suit someone who thrives at the intersection of data analysis, creative testing and clear client relationships.

POSITION INFO:

Responsibilities:
Build, expand and continuously refine campaigns across the Google Ads suite, ensuring every piece of work meets a high-quality bar and is delivered on schedule
Dive into performance data across Google platforms, draw actionable conclusions, and package insights into concise client reports and face-to-face discussions
Maintain effortless, confident communication with clients – both in writing and verbally – centred on account health, strategic direction and growth opportunities within Google’s paid ecosystem. Regular client contact is a core part of this position
Let data lead the way: make informed optimisation calls every day, constantly sharpening campaign efficiency and maximising return on ad spend
Write punchy, high-converting ad copy and exercise sound commercial judgement when managing budgets, forecasting spend and measuring ROI

Skills & Experience (Not negotiable):
Minimum 4 years of hands-on experience managing campaigns within Google Ads
Current Google Ads Certification
Genuine proficiency across the Google toolkit:
Google Ads (Search, Display, Shopping/Performance Max)
Google Analytics 4 (GA4)
Google Business Profile
Google Ads Editor
Working knowledge of Microsoft Ads would be a bonus.
Strong grasp of first-party data strategies and practical experience connecting Google Ads accounts to CRM environments.


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