Bachelor's Degree in Marketing, Communications, Business, or a related field
2–3+ years' experience in paid social media
advertising, ideally in online betting, gaming, or e-commerce
Proven track record of delivering successful, data-driven campaigns
Proficiency in platforms like Meta Ads Manager, X Ads, Google Ads
Experience with analytics tools such as Google Analytics, Facebook Pixel
Knowledge of CRM systems and audience segmentation tools
Basic graphic design skills (Canva, Adobe Photoshop) – a plus
Strong analytical, copywriting, and storytelling abilities
Comfortable working in a fast-paced, performance-focused environment
Understanding of online betting, gaming regulations, and responsible gambling practices
Familiarity with the South African or international betting market is a strong advantage
Campaign Strategy and Execution:
Plan and manage paid social campaigns across Meta, X, LinkedIn, Google, and more and create engaging ad content and manage budgets to meet performance goals (CPA, CTR, conversions)
Audience Targeting:
Use data and analytics to target high-value customer segments (e.g., sports bettors, casino players) and apply advanced targeting tactics like retargeting and lookalike audiences
Performance Optimization:
Monitor and analyze campaign performance using tools like Google Analytics and conduct A/B testing and provide regular reports with actionable insights
Compliance and Brand Consistency:
Ensure all campaigns follow advertising regulations and responsible gambling guidelines and collaborate with creative teams to maintain brand standards
Innovation and Trend Awareness:
Stay up to date on platform updates and advertising trends and test new formats and strategies to enhance results
Cross-Functional Collaboration:
Work with Content Creators, Designers, SEO Specialists, and Customer Support to align marketing efforts
