Paid Social Media Specialist

SUMMARY:
Umhlanga. Are you a data-driven digital marketer with a flair for paid social media and a passion for online gaming and betting? A leading brand in the online betting industry is looking for a Paid Social Media Specialist to lead the charge in delivering high-impact campaigns that engage, convert, and grow their customer base across key platforms.

POSITION INFO:

• Bachelor's Degree in Marketing, Communications, Business, or a related field
• 2–3+ years' experience in paid social media advertising, ideally in online betting, gaming, or e-commerce
• Proven track record of delivering successful, data-driven campaigns
• Proficiency in platforms like Meta Ads Manager, X Ads, Google Ads
• Experience with analytics tools such as Google Analytics, Facebook Pixel
• Knowledge of CRM systems and audience segmentation tools
• Basic graphic design skills (Canva, Adobe Photoshop) – a plus
• Strong analytical, copywriting, and storytelling abilities
• Comfortable working in a fast-paced, performance-focused environment
• Understanding of online betting, gaming regulations, and responsible gambling practices
• Familiarity with the South African or international betting market is a strong advantage

• Campaign Strategy and Execution:
  Plan and manage paid social campaigns across Meta, X, LinkedIn, Google, and more and create engaging ad content and manage budgets to meet performance goals (CPA, CTR, conversions)
• Audience Targeting:
  Use data and analytics to target high-value customer segments (e.g., sports bettors, casino players) and apply advanced targeting tactics like retargeting and lookalike audiences
• Performance Optimization:
  Monitor and analyze campaign performance using tools like Google Analytics and conduct A/B testing and provide regular reports with actionable insights
• Compliance and Brand Consistency:
  Ensure all campaigns follow advertising regulations and responsible gambling guidelines and collaborate with creative teams to maintain brand standards
• Innovation and Trend Awareness:
  Stay up to date on platform updates and advertising trends and test new formats and strategies to enhance results
• Cross-Functional Collaboration:
  Work with Content Creators, Designers, SEO Specialists, and Customer Support to align marketing efforts