Passenger Vehicle Senior Marketing / Digital Manager - Gauteng, Edenvale

SUMMARY:
Remuneration: R80 000.00 with additional benefits, including company car + medical aid + provident fund
 
Purpose Of The Job:
 
Our client is seeking a dynamic and highly skilled Senior Marketing/Digital Manager to lead their marketing function across various dealerships and several automotive brands. This role focuses on digital performance, retail lead generation, creative oversight, analytics, and dealer-level execution.

POSITION INFO:
Key Responsibilities:

• Develop and drive a performance-led, digital-first marketing strategy for the Group
• Lead, mentor, and grow the internal marketing team (performance, data/CRM, creative, content, and dealer activation)
• Oversee digital advertising across Google, Meta, TikTok, programmatic and other digital platforms
• Ensure OEM CI compliance and alignment with national marketing campaigns
• Manage and optimise marketing budgets, forecasting, and ROI reporting
• Oversee content production, creative asset development, and brand storytelling
• Ensure consistent execution of campaigns across several dealerships
• Maintain dashboards, analytics, and CRM accuracy in collaboration with the Data & CRM Specialist
• Present monthly and quarterly marketing performance results to EXCO
• Build strong, collaborative relationships with OEM partners and Dealer Principals

• Bachelor’s degree in marketing, digital media, business, or related field
• Postgraduate qualification (MBA or Digital Strategy) advantageous
• 7–10 years’ experience in senior marketing/digital leadership roles in the automotive industry
• Hands-on experience in Google Ads, Meta Ads, TikTok Ads, and performance media
• Proven ability to manage multi-million-rand marketing budgets
• Automotive retail or multi-brand environment experience beneficial
• Strong understanding of CRM systems, data analytics, attribution modelling, and dashboards
• Comfortable with travel (this will be required to visit other dealerships)
• Motor Industry experience Essential!!

• Deep expertise in digital marketing and paid media performance
• Strong commercial acumen with a results and ROI-driven approach
• Strategic thinker with excellent planning and execution capability
• Strong leadership with the ability to build and elevate internal capability
• High data literacy, including dashboards, attribution and analytics tools
• Excellent communication and stakeholder management skills
• Agile, proactive, and confident operating in a fast-paced automotive retail environment