Performance Campaign Manager

Recruiter:

TalentLink

Job Ref:

4136036818

Date posted:

Thursday, December 2, 2021

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

The purpose of this role is to work closely with the brand teams and digital performance team members to implement and execute on campaigns across paid search and social and paid line with the agreed strategy, to maintain, develop and deliver on client performance targets.

Performance Account Management

Focus on day-to-day execution
Liaises with vendors and third-party representatives to maintain and develop relationships and build knowledge of features and upcoming offerings
Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
Generating campaign reports and is responsible for pacing, QA and trafficking
Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies.
Manage daily budget allocations to achieve the dual goals of spending the monthly budget and while systematically improving campaign performance.
Liaise between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, and operations)
Develop optimization strategies and tactics that will maximize client ROI.
Help in designing and delivering performance updates, business reviews and growth opportunity presentations to key agency contacts
Liaises with vendors and third-party reps to maintain and develop relationships and build knowledge of features and betas

Paid search and social media campaign management

Provides day-to-day implementation, optimization and upload of client campaigns through direct input.
Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
Build strong relationships across the client services team and with the client
Provides accurate client communication that details performance and returns on investment via regular campaign reporting and analysis
Execute all aspects of campaign management– campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting.
Be an “expert” on all Google and Facebook offerings and opportunities including all ad formats, campaign objectives, targeting options, bidding techniques and reporting capabilities.

Professional Skills:

Google AdWords Certification (Fundamentals, Search Advanced, Display Advanced, Video Advanced)
Facebook Blueprint certifications
Twitter Technical Abilities
3+ years’ experience at respected agencies
Experience in presenting to clients and dealing with internal stakeholders
Worked with large budgets/client properties
Experience in multichannel work (Google platforms, Facebook, Programmatic, Instagram & Twitter, SA360)
Very good project and time management skills
Experience in the variety of tools required to do the job
Advanced skills on Microsoft Excel & PowerPoint
Good communication skills
Client facing abilities

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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