Product Marketing Manager

SUMMARY:
Are you someone who thrives at the intersection of market insight, strategy, and innovation? Our client is seeking a Product Marketing Manager to lead the go-to-market strategy, lifecycle planning, and research-driven development for a portfolio of high-profile products. This role offers the opportunity to work across multiple teams to bring customer-centric, insight-led products to life in a competitive and evolving market.

POSITION INFO:

Key Responsibilities:

Product Strategy & Planning

• Develop and implement robust product strategies aligned with business objectives, focusing on volume and market share growth.
• Conduct market mapping and segment analysis, forecasting volume targets based on industry trends and economic indicators.
• Perform detailed price-volume mapping and competitor pricing analysis to define strategic positioning.
• Manage product specifications and unique selling propositions through rigorous competitive benchmarking.

Product Lifecycle & Portfolio Management

• Oversee a diverse portfolio including SUVs, LCVs, and commercial vehicles.
• Drive periodic performance reviews and life cycle action plans to align with evolving market needs.
• Lead spec management and product variant control with internal and global teams.
• Address technical and warranty issues through cross-functional collaboration.

Research & Customer Insights

• Design and manage research programs to uncover market insights and inform product development.
• Organize customer clinics, focus groups, and dealer engagements to gather qualitative and quantitative feedback.
• Conduct visits with rental and fleet clients to understand fleet-specific product needs.

Marketing & Launch Execution

• Develop integrated marketing strategies for product introductions, leveraging key USPs and customer insights.
• Coordinate with marketing to build target customer profiles and craft compelling product messaging.
• Lead launch planning across departments, consolidating go-to-market strategies for executive approval.

Product & Accessory Development

• Identify opportunities for local product variants based on unmet customer needs.
• Collaborate on local part development, ensuring compliance with technical, engineering, and homologation requirements.
• Support accessory development initiatives to enhance vehicle appeal.

Project Management & Communication

• Manage project timelines and milestones for new model launches in coordination with global teams.
• Maintain comprehensive project documentation, track action items, and drive risk mitigation.
• Deliver impactful internal and external product presentations, including launch decks and training materials.

Qualifications & Experience:

• Education: Honours degree in Marketing (BCom/BA); Engineering background advantageous
• Experience: 7–10 years of professional experience, with at least 3–5 years in product marketing or planning
• Industry: Minimum 5 years in an automotive OEM setting
• Skills: Market research, pricing strategy, product lifecycle management, and Microsoft Office (Excel & PowerPoint expert level)
• Exposure to R&D, technical teams, and accessory development highly beneficial

What We’re Looking For:

• Exceptional analytical and project management skills
• Strong presentation and stakeholder engagement abilities
• Proven ability to translate data into actionable strategies
• Innovative thinker with a customer-first, dealer-centric mindset
• Resilient, collaborative, and thrives in high-pressure environments

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