Product Marketing Manager

SUMMARY:
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POSITION INFO:

1. Product Marketing Manager | Centurion | Permanent

Help shape the future of SUVs and LCVs for a global automotive brand. If you love turning market insight into winning products and flawlessly executed launches, this one’s for you.

You’ll own end-to-end product marketing across planning, pricing, positioning, research, and launch execution for a multi-nameplate portfolio. Working with local and global teams, you’ll translate data into a clear strategy, align stakeholders, and drive lifecycle actions that grow share and profitability.

Our client is a well-established automotive OEM with strong growth ambitions in the South African market. You’ll join a collaborative product function that values analytical rigor, practical execution, and customer-first thinking.

What You’ll Do

• Build product strategies and volume targets aligned to business objectives; map segments, competitors, and economic trends.

• Lead pricing and positioning: price–volume mapping, competitor spider comparisons, and variant-level spec mapping for USPs.

• Manage the product portfolio across lifecycle actions, monthly price positioning, and specification control with local/global teams.

• Orchestrate research: customer/dealer insighting, clinics, focus groups, fleet/rental engagements, and actionable analytics.

• Drive launch planning and project management for new models—timelines, risks, milestones, and cross-functional coordination.

• Support local product development, accessories scope, homologation inputs, and evaluation/durability testing administration.

• Create crisp product briefs, sales training content, and executive presentations; communicate status and decisions to stakeholders.

What You Bring

• 7–10 years’ post-qualification experience with at least 5 years in an automotive OEM; 2–3 years as Product or Marketing Manager.

• BA/BCom Honours in Marketing (or equivalent); engineering degree advantageous; strong business and market acumen.

• Proven strength in analytics, pricing, research methods, and spec/value analysis; advanced Excel and PowerPoint.

• Project management capability and stakeholder leadership across sales, marketing, after-sales, engineering, logistics, and finance.

• Clear, persuasive communication and presentation skills; collaborative, resilient, and customer-centric mindset.

What Success Looks Like

• Winning product strategies per nameplate with clear RTWs, target customer profiles, and evidence-based pricing.

• On-time, low-risk model introductions with tight project control and visible cross-functional alignment.

• Accurate, controlled specifications and lifecycle actions that protect margin and grow share.

• Continuous insight flows from dealers and customer,s translated into pragmatic product corrections and local variant opportunities.

• Clear, executive-ready presentations and training that equip commercial teams to sell on value.