Public Sector Sales Executive

SUMMARY:
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POSITION INFO:

The Public Sector Sales Executive will be responsible for driving revenue growth and strategic account development within government and public sector entities. This role focuses on positioning Impression’s digital signature and workflow solutions as enablers of digital transformation, compliance, and operational efficiency across national, provincial, and local government departments.

What you'll do:

• Strategic Public Sector Engagement
  • Develop and execute a go-to-market strategy for the public sector aligned with Impression’s growth objectives.
  • Build and maintain trusted relationships with key decision-makers in government departments, SOEs, and regulatory bodies.
  • Navigate complex procurement processes, including tenders, RFQs, and transversal contracts.
• Sales Execution & Pipeline Management
  • Identify, qualify, and close new business opportunities within the public sector.
  • Maintain a healthy pipeline and accurate forecasting using CRM tools.
  • Collaborate with internal teams to develop compelling proposals and pricing strategies.
• Solution Positioning & Value Articulation
  • Understand public sector pain points and position Impression’s solutions as value drivers for compliance, service delivery, and digital transformation.
  • Deliver tailored presentations and demonstrations to technical and non-technical audiences.
  • Stay informed on regulatory frameworks (e.g., POPIA, PFMA, Treasury guidelines) and align sales messaging accordingly.
• Collaboration & Enablement
  • Work closely with product, marketing, and delivery teams to ensure alignment on public sector needs.
  • Provide feedback from the field to inform product development and roadmap priorities.
  • Support partner and channel teams in co-selling to public sector clients.

Your Expertise:

• 7+ years of enterprise sales experience, with at least 3 years focused on public sector accounts.
• Proven track record of closing large deals within government or SOEs.
• Deep understanding of public sector procurement, compliance, and digital transformation trends.
• Experience selling SaaS, workflow automation, or digital signature solutions is advantageous.

Qualifications:

• Bachelor’s degree in Business, Public Administration, or related field.
• Certifications in public sector sales, compliance, or digital transformation (advantageous).

Personal Attributes

• Politically astute and commercially savvy.
• Strong communicator with excellent stakeholder management skills.
• Resilient, persistent, and able to navigate complex sales cycles.
• Passionate about enabling public sector innovation and impact.