Retail Marketing & Sales Manager: Commercial Properties

SUMMARY:
Exciting opportunity for a retail marketing and sales manager with experience in the commercial property market. Opportunity based in Stellenbosch with a leading company.  Unlike traditional marketing roles, this role focuses on brand awareness. The successful candidate is expected to monetize the portfolio's common areas and digital assets to generate "Non-GLA" (Non-Gross Lettable Area) revenue.

POSITION INFO:
Non-GLA Revenue Generation (Commercial Mandate)

• Target: Achieve a revenue target through alternative revenue streams.
• Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
• Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
• Sponsorships: Secure paid sponsorships for center events and activations.
• Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
• Leasing deals which don’t occupying traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; WIFI providers, etc.

• Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
• Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
• Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.

• Website: Take full ownership of the retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
• Social media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news.
• Community: Manage engagement by responding to queries and reviews to maintain brand reputation.

• Build strong relationships with store managers and tenants.
• Collect tenant turnover data to measure the ROI of marketing events

• Relevant degree / Diploma in Marketing / Public Relations
• Post Grad in Property Management / Digital Marketing
• Minimum 2 years of direct sales experience, such as selling media space, sponsorships, exhibition stands, or event partnerships
• A proven track record of meeting or exceeding financial targets
• Experience writing commercial proposals and sponsorship pitch decks
• 3–5 years in a retail environment (Shopping Centre Marketing or Retail Operations)
• Understanding of "Tenant Mix" and how marketing events impact tenant turnover
• Experience managing "Pop-up" retail or temporary lettings is highly advantageous
• Financial Literacy: Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue
• Digital Proficiency: Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (WordPress)
• Contract Management: Basic understanding of SLAs and lease addendums for temporary exhibitors
• Copywriting: Ability to write compelling sales copy for sponsorship decks and engaging captions for social media

NB! This job is now closed. You can apply for other jobs by uploading your CV.