Retail Marketing & Sales Manager: Commercial Properties

SUMMARY:
Exciting opportunity for a retail marketing and sales manager with experience in the commercial property market. Opportunity based in Stellenbosch with a leading company.  Unlike traditional marketing roles, this role focuses on brand awareness. The successful candidate is expected to monetize the portfolio's common areas and digital assets to generate "Non-GLA" (Non-Gross Lettable Area) revenue.

POSITION INFO:
Non-GLA Revenue Generation (Commercial Mandate)

• Target: Achieve a revenue target through alternative revenue streams.
• Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
• Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
• Sponsorships: Secure paid sponsorships for center events and activations.
• Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
• Leasing deals which don’t occupying traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; WIFI providers, etc.

• Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
• Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
• Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.

• Website: Take full ownership of the retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
• Social media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and center news.
• Community: Manage engagement by responding to queries and reviews to maintain brand reputation.

• Build strong relationships with store managers and tenants.
• Collect tenant turnover data to measure the ROI of marketing events

• Relevant degree / Diploma in Marketing / Public Relations
• Post Grad in Property Management / Digital Marketing
• Minimum 2 years of direct sales experience, such as selling media space, sponsorships, exhibition stands, or event partnerships
• A proven track record of meeting or exceeding financial targets
• Experience writing commercial proposals and sponsorship pitch decks
• 3–5 years in a retail environment (Shopping Centre Marketing or Retail Operations)
• Understanding of "Tenant Mix" and how marketing events impact tenant turnover
• Experience managing "Pop-up" retail or temporary lettings is highly advantageous
• Financial Literacy: Ability to calculate ROI, manage a P&L for events, and forecast Non-GLA revenue
• Digital Proficiency: Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (WordPress)
• Contract Management: Basic understanding of SLAs and lease addendums for temporary exhibitors
• Copywriting: Ability to write compelling sales copy for sponsorship decks and engaging captions for social media