SUMMARY:
Field Guiding Academy with offices in Sandton is looking for a Sales & Marketing Manager, responsible for generating business and student enrolment.
You will play a pivotal role in acquiring business and driving revenue and growth for the College as well as a Conservation Programme / Volunteer Programme based in Zimbabwe.
You will need to have a strategic and very proactive hands-on approach, to achieve these goals.
POSITION INFO:
Duties:
Sales (Domestic and International): Domestic & international business development, actively develop new relationships, to acquire business for the Field Guide College & Conservation Programme. Actively engaging in communication via email, phone calls and face to face meetings to keep top of mind with each agent.
Lead Generation: Develop and implement a robust lead generation strategy, to attract potential students, agents, sponsors, and partners. This will involve developing partnerships, marketing campaigns, networking, attending trade shows, in person meets and relationship building.
Sales Strategy Development: Develop and implement a comprehensive sales strategy that aligns with the goals and objectives. This should include setting and achieving clear targets, identifying target markets, and refining the sales process.
Market Research and Analysis: Stay updated on industry trends and competitor offerings. Conduct regular market research to identify new opportunities and threats and adjust the sales strategy accordingly. Keep up to date with markets / movements / changes / challenges / opportunities and communicate back to the operations and management team.
Identifying Prospects: Building a database to identify potential donors, philanthropists, and corporate entities that align with the mission and goals of securing sponsorships.
Corporate Social Investment (CSI): Understand the specific CSI goals and interests of corporate partners and assist in tailoring our offering to align with their objectives for mutual benefit.
Sales Process Improvement: Continuously review and optimize the sales process, from lead generation to enrolment. Identify areas for improvement and implement changes to increase conversion rates.
Customer Relationship Management: Implement and manage a CRM system to track leads and prospects. Ensure that data is accurately maintained and leveraged for effective follow-ups and conversions.
Sales Collateral: Develop and maintain sales collateral, such as brochures, presentations and proposals, to effectively communicate the value proposition to potential students, sponsors and corporates.
Forecasting and Reporting: Regularly report on sales performance and provide forecasts to the management team. Using data and analytics to make informed decisions.
Training and Development: Provide ongoing training and development opportunities for agents to enhance their product knowledge and ultimately keep the Field Guide College and Conservation Programme top of mind.
Feedback Loop: Establish a feedback loop between the sales and enrolment teams to share insights and information about leads. This can help refine the sales process and improve the enrolment experience.
Collaboration: Work closely with enrolment, marketing, and operations teams, to identify gaps and create strategies to increase enrolment.
Sales trips: Preparation of these trips, flights, accommodation, transfers, car hire and appointments, to actively and aggressively secure business.
Data collection: Maintaining a database and records of sales generated.
After-Sales Relationship Management: Maintain strong, supportive relationships with students after course enrolment to ensure a high standard of service and satisfaction.
Provide end-to-end assistance with logistical requirements and guidance on visa applications where applicable. Act as the primary point of contact for enrolled students, addressing any concerns and ensuring a smooth transition from sales to onboarding. Identify opportunities to generate referrals and new leads through existing students’ personal networks, leveraging their experiences and testimonials to grow the college’s reach. Foster a sense of community and brand loyalty by maintaining regular, meaningful engagement with alumni and their families.
Requirements:
Grade 12 essential
Degree/Diploma in Sales Management advantageous.
Minimum of 4 years hospitality experience
At least 2 years sales & marketing experience advantageous.
Sound knowledge of MS Office Suite, knowledge of Opera.
Valid Code 08 driver’s license and own reliable transport.
Sound product and market knowledge advantageous.
