SUMMARY:
-
POSITION INFO:
Job Purpose:
To drive sales growth by providing technical expertise to customers before and after the sale. The Sales Engineer acts as a key link between the sales team and the engineering/technical departments, ensuring customer requirements are fully understood and met through tailored solutions.
Key Responsibilities:
- Understand customer needs and provide technically sound solutions to meet them.
- Support the sales process from lead generation and qualification through to closing.
- Deliver technical presentations and demonstrations to potential clients.
- Prepare and follow up on quotations, proposals, and technical documentation.
- Liaise between customers and internal teams (engineering, R&D, production, etc.).
- Maintain a deep understanding of company products, technologies, and applications.
- Attend trade shows, exhibitions, and industry events to promote products/services.
- Collaborate with the marketing team to support product launches and promotions.
- Provide post-sales technical support and ensure customer satisfaction.
- Keep accurate records of sales activity, opportunities, and customer interactions in the CRM system.
Key Skills & Competencies:
- Strong technical understanding of the company’s products or services.
- Excellent communication and presentation skills.
- Strong problem-solving and analytical skills.
- Ability to explain complex technical information to non-technical stakeholders.
- Negotiation and customer relationship management.
- Project and time management abilities.
- Proficiency in Microsoft Office and CRM software (e.g., Salesforce, and Intacct).
Qualifications:
- Degree or diploma in Engineering (e.g., Mechanical, Electrical, Industrial, or related field).
- Sales or business development training is advantageous.
- 2–5 years of experience in technical sales or a similar role.
- Industry-specific certifications or product knowledge may be required.
Key Performance Indicators (KPIs):
- Revenue growth and sales target achievement.
- Lead conversion rate and quote-to-order ratio.
- Customer satisfaction and retention.
- Response time to customer inquiries and proposals.
- Accuracy and effectiveness of technical proposals.
