Sales Executive – Retail

SUMMARY:
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POSITION INFO:

PURPOSE OF JOB
To maintain and grow market share in respect of the corporate franchise, certain supermarket chains and independent client bases within the designated area.

KEY RESPONSIBILITIES include the following. Other duties may be assigned.

Sales & Marketing

Increases sales and market share by:

• actively canvassing and cold calling extensively by area on all potential customers as allocated on the “Account Allocation Chart”.
• actively acquiring new and opposition franchisees (Spar and OK Foods) and growing the Market Share; replacing equipment older than 5 years;
• advising clients on and selling new value-adding products that could enhance their businesses.
• Obtains planned rollouts for the year from clients in the designated region, and targets new franchise stores through meetings, visits and cold calling for marketing and sales purposes.
• Negotiates pricing with clients within given parameters.
• Calls on between 10 – 15 customers per day (i.e. ±60 per week).
• Keeps the market share reports updated.
• Selling of all equipment & consumables to customers as per the budget.
• Visits customers Monday to Thursday, meets with the Branch Manager on Friday’s for Sales management meetings.

Project Management

Ensures that service is provided to new clients and that installations are done effectively and in accordance with the Installations Checklist:

• Checks that invoicing is done correctly from the sales order filled out by the Sales Executive and that the invoice, together with the Checklist, is competed.
• Checks and ensures that signed confirmation is received from the Service Manager and the customer representative that installation has been done effectively.

Customer Relations

• Maintains sound relations with existing clients by visiting and/or calling each at least 4 visits annually.
• Ensures that clients are satisfied with service provided, and reports problems to the relevant Service Manager and escalates to the Branch Manager if needed.
• Manages customer complaints and ensures effective resolution of issues to maintain sound customer relations.

Reporting and Feedback

• Regularly meets with the Branch Manager to discuss his Results and Sales Metrics. I.e. the 1st Friday after release of Sale Metrics (±2hrs), thereafter every Friday (±30mins).
• Does formal written report back to the Branch Manager by updating the minutes of every meeting at every meeting.
• Reports to the Branch Manager at the end of each week on events and activities of each day of the past week, which include clients visited, status of clients, and general comments. (Skynamo Report)
• Updates and maintains the accuracy of the “Spar Members List”.
• Updates and maintains the accuracy of the “OK Foods Members List”.
• At meetings also discuss general strategy to be followed in terms of new products launched and exhibitions.
• Sets up and arranges meetings between customers and international suppliers when required.

Cost Management

• Provides inputs in respect of areas of responsibility to the Branch Manager and/or Finance Department annually and when required, to ensure effective compilation of the overall budget.

QUALIFICATIONS, EXPERIENCE and KNOWLEDGE: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Grade 12.
• At least 1-3 years sales experience.