Sales Manager

SUMMARY:
-

POSITION INFO:

Job Description

The Sales Manager is responsible for generating business and student enrolment. They will play a pivotal role in acquiring business and driving revenue and growth for the College. They will need to have a strategic and very proactive hands-on approach to achieve these goals.

KEY FOCUS AREAS

Sales -Domestic and International

Domestic & international business development – Actively develop new relationships, to acquire business for the College and Nakavango. Actively engaging in communication via email, phone calls and face 2 face meets, to keep top of mind with each agent.

• Lead Generation: Develop and implement a robust lead generation strategy, to attract potential students, agents, sponsors, and partners. This will involve developing partnerships, marketing campaigns, networking, attending trade shows, in person meets and relationship building.
• Sales Strategy Development: Develop and implement a comprehensive sales strategy that aligns with the goals and objectives. This should include setting and achieving clear targets, identifying target markets, and refining the sales process.
• Market Research and Analysis: Stay updated on industry trends and competitor offerings. Conduct regular market research to identify new opportunities and threats and adjust the sales strategy accordingly. Keep up to date with markets/movements/changes/challenges/opportunities and communicate back to the operations and management team.
• Identifying Prospects: Building a database to identify potential donors, philanthropists, and corporate entities that align with the mission and goals of securing sponsorships.
• Corporate Social Investment (CSI): Understand the specific CSI goals and interests of corporate partners and assist in tailoring our offering to align with their objectives for mutual benefit.
• Sales Process Improvement: Continuously review and optimize the sales process, from lead generation to enrollment. Identify areas for improvement and implement changes to increase conversion rates.
• Customer Relationship Management: Implement and manage a CRM system to track leads and prospects. Ensure that data is accurately maintained and leveraged for effective follow-ups and conversions.
• Sales Collateral: Develop and maintain sales collateral, such as brochures, presentations, and proposals, to effectively communicate the value proposition to potential students, sponsors and corporates.
• Forecasting and Reporting: Regularly report on sales performance and provide forecasts to the management team. Using data and analytics to make informed decisions.
• Training and Development: Provide ongoing training and development opportunities for agents to enhance their product knowledge and ultimately keep the College and Nakavango top of mind.
• Feedback Loop: Establish a feedback loop between the sales and enrolment teams to share insights and information about leads. This can help refine the sales process and improve the enrolment experience.
• Collaboration: Work closely with enrolment, marketing, and operations teams, to identify gaps and create strategies to increase enrolment.
• Sales trips - Preparation of these trips, flights, accommodation, transfers, car hire and appointments, to actively and aggressively secure business.
• Data collection: Maintaining a database and records of sales generated.

After-Sales Relationship Management

• Maintain strong, supportive relationships with students after course enrolment to ensure a high standard of service and satisfaction.
• Provide end-to-end assistance with logistical requirements, including travel arrangements, accommodation coordination, and guidance on visa applications where applicable.
• Act as the primary point of contact for enrolled students, addressing any concerns and ensuring a smooth transition from sales to onboarding.
• Identify opportunities to generate referrals and new leads through existing students’ personal networks, leveraging their experiences and testimonials to grow the college’s reach.
• Foster a sense of community and brand loyalty by maintaining regular, meaningful engagement with alumni and their families.

REQUIREMENTS, QUALIFICATIONS AND SKILLS

• Grade 12 essential, Degree/Diploma in Sales Management advantageous.
• Minimum of 4 years hospitality experience; 2 years sales experience advantageous.
• Sound knowledge of MS Office Suite, knowledge of Opera advantageous.
• Valid Code 08 driver’s license and own reliable transport.
• Sound product and market knowledge advantageous.

MAXIMIZING YOUR IMPACT AS A MEMBER OF THE MORE FAMILY COLLECTION

• Excellent attention to detail.
• Guest focus philosophy, living the company brand and driving the company experience.
• Excellent communication skills (written and verbal), practicing honest communication.
• Team player with positive attitude, enthusiasm, and emotional control.
• Excellent time management and self-discipline, interpersonal & solution seeking skills.
• Proactive, use initiative and creative flair when required.
• Committed and loyal, adaptable, and flexible.
• Must work accurately under pressure.
• People skills – tolerance, patience, and care, ability to receive constructive feedback openly.