Sales and Marketing

SUMMARY:
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POSITION INFO:

SUMMARY

The Marketing and Sales Manager for The Bay Hotel (TBH) and Camps Bay Retreat (CBR) will lead the development and execution of integrated sales and marketing strategies designed to drive direct enquiries, increase website traffic, and generate qualified leads. This role includes managing and optimising the properties’ digital presence, overseeing campaign performance, and providing data-driven insights to refine future initiatives. Working closely with the broader Village N Life team, the Manager will ensure brand alignment across all touchpoints while delivering innovative campaigns that elevate visibility and boost occupancy. The ideal candidate is a strategic thinker with a results-oriented mindset, strong leadership skills, and a deep understanding of hospitality sales.

MINIMUM REQUIREMENTS

EDUCATION: Grade 12 or equivalent.

Qualification in Sales and Marketing not essential but preferred.

Applicable Qualification in Hospitality and Tourism not essential but preferred.

EXPERIENCE:

Microsoft Office (Word, Excel, PowerPoint and Outlook)

Opera PMS experience advantageous (or any other PMS)

Experience in sales strategies to maximize revenue

5-10 years’ experience in the same or similar position

Develop and implement new sales initiatives, strategies and programs

Previous experience in a sales-led hospitality environment is essential. Experience working within a broader marketing structure is advantageous

Competencies

Communication & Presentation Skills:

Strong verbal and written communication skills to clearly convey messages to clients, stakeholders, and team members. Capable of presenting ideas, proposals, and creative concepts confidently.

Creativity & Innovation:

Ability to generate fresh, innovative ideas for compelling marketing campaigns. Adaptable to evolving trends and customer preferences, consistently thinking outside the box.

Market Research & Analytical Skills:

Skilled in conducting market research, analysing consumer behaviour, and interpreting data to refine strategies, identify growth opportunities, and enhance performance.

Communication:

Exceptional interactive communication skills with a strong focus on active listening, client engagement, and clear message delivery. Adept at interpreting needs and conveying ideas with clarity and empathy to both clients and team members.

Cognition and Thinking:

Strategic mindset with strong analytical and reasoning capabilities. Brings a business-oriented perspective combined with innovative thinking and a commitment to continuous learning, ensuring adaptable and forward-looking solutions.

Personal Effectiveness:

Highly driven with a strong achievement orientation and the ability to manage time, tasks, and stress in high-performance environments. Committed to self-development and maintaining a resilient, focused approach under pressure.

Interaction with Others:

Builds and nurtures strong relationships across teams and external partners, including third-party sales organisations. Professional in appearance and demeanour, with excellent teamwork and collaboration skills that support cohesive project execution.

DUTIES AND RESPONSIBILITIES

Product Knowledge

• Superior product and property knowledge is imperative
• Policies and procedures
• Sub Brands
• Details/terms of sub-brands within the Village N Life Group portfolio
• Product knowledge is a responsibility, not a function
• Maintain knowledge of special rates/offers/promotions
• Understanding of all rate structures
• Focus on profile rates

Product Development

• Assist with conceptualising of new hotel offers/services/facilities/programs
• Drafting of manuals for operations, if required
• Follow up on program performance
• Identify opportunities to build on the new product
• Marketing initiatives to promote a new product

Customer Relations

• Maintain a high standard of customer service and excellent communication skills
• Adopting a “can-do” attitude with regard to customer enquiries
• Assist in investigating and resolving customer complaints
• Understand our ideal customers and how they relate to our products
• Encouraging repeat business through excellent customer service and inquiry handling

Sales

• Promote and sell products and services
• Meeting planned sales goals
• Contact and manage some clients by mail, telephone, customer outings and site inspections
• Attract direct guests through online marketing and advertising
• Assist in identifying new avenues of business and bring in more events to the hotel
• Setting individual sales targets
• Tracking sales data
• Analysis of local market trends and competitor activity
• Sales calls on corporate businesses in and around the area
• Build relationships and strategies with key accounts to grow business mutually
• Establish the annual events calendar for the hotel/s
• Promoting VNL Leisure Club
• Database management and mining

Marketing

• Innovative Marketing Strategies
• Market products by developing and implementing marketing and advertising campaigns
• Database management
• Ensure websites are regularly updated and managed, including photos, descriptions, and promotions
• Complete marketing plan for TBH and CBR
• Collaborate with the group marketing and production team to implement property-specific campaigns and ensure consistency with brand guidelines. Support local execution of group-driven initiatives.
• Maintaining promotional materials/collateral/assets/content
• Collaborations with local events and festivals
• Targeting new key accounts potential for the hotel. (i.e. upcoming launches etc.)
• Implement, maintain and manage marketing channels:
• Traditional Marketing
• Digital Marketing
• Social Media
• E-mail Marketing
• SEO and SEM
• Third-Party Platforms
• Basic Design Creation

Public Relations

• Traditional Marketing
• Social Media
• Newsletters and Mailers
• Pre / Post Communication with clients
• Service Reviews and Management

Quality of product

• Ensure that the following are maintained
• Aesthetics
• Service Levels
• Product Presentation
• To ensure the guest experience is in line with the marketing of the product

Rates and Revenue

• Demonstrate Financial Acumen
• Actively manage business bookings, record any lost business
• Assist with annual rate and budget review
• Negotiate space, dates and rates to obtain booking goal while focusing on shoulder and off-season business
• Monthly and weekly reports on all revenue streams
• Tracking sales goals and reporting results as necessary

Guest Experience

• Respond to guests’ reviews according to protocol

You are expected to be present during key times for some groups, events, and conferences. You must also remain available telephonically at all times and ensure that you can read and respond to emails without delay.

The duties as per the above should not be read in isolation but may change as the policies, procedures and operational requirements of the business evolves.

REVIEW CRITERIA

• Appearance
• Product knowledge
• General knowledge to complete duties
• Communication to staff
• Communication to Management
• Monthly reports
• Meeting deadlines

ALLOCATED PORTFOLIOS AND CUSTODIANSHIPS

• The Bay Hotel
• Camps Bay Retreat

ACKNOWLEDGEMENT

This job description is not to be taken as the full content of the job, as other tasks might be assigned as the requirements of the job dictates or according to operational needs of the company