Sales and Marketing Associate

SUMMARY:

🚨 NEW VACANCY ALERT! 🚨

POSITION INFO:

Job Description

Sales Support & Marketing Associate

Key Responsibilities

1. Internal Sales & Lead Management

• Lead Qualification & Nurturing: Manage and prioritize all inbound leads from digital channels. Conduct initial screening to determine lead quality and readiness for sales engagement.
• CRM Oversight: Maintain and update the marketing and sales database to ensure accurate data, proper lead assignment, and reliable reporting.
• Sales Pipeline Support: Work closely with office staff and the sales team to ensure all qualified leads receive timely follow-up.
• Email Marketing: Plan, create, and execute targeted email campaigns to nurture warm leads and re-engage inactive clients.

2. Customer Service & Client Engagement

• Post-Sale Support: Act as a primary point of contact for client support queries, escalating complex matters to relevant teams.
• Relationship Management: Follow up with existing clients to ensure satisfaction, identify cross-selling or upselling opportunities, and gather testimonials or case study material.
• Client Visits (When Required): Conduct occasional local client visits for relationship building, service checks, or assisting the sales team during high-value engagements.
  Note: Travel requirements are minimal.

3. Marketing Activities (Campaign Execution & Brand Visibility)

• Social Media Management: Develop and execute strategies to grow brand visibility across platforms such as LinkedIn, Facebook, TikTok, and YouTube.
• Content Creation: Produce compelling content—including posts, videos, newsletters, and social media flyers—tailored to each platform.
• Digital Advertising Support: Assist with the planning, execution, and optimization of Google Ads, Facebook Ads, and LinkedIn Ads campaigns with a focus on lead quality and ROI.
• Market Research: Conduct continuous research on customer needs, market trends, and competitor activity to inform sales and marketing strategies.
• Campaign Development: Support the planning and execution of marketing campaigns, product launches, and promotional initiatives. Track campaign results and recommend improvements based on analytics.

Required Skills

• Customer Service Skills: Proven ability to handle queries, manage expectations, and resolve issues professionally and diplomatically.
• Travel Readiness: Valid driver’s license and willingness to conduct local client visits when necessary.
• Social Media & Digital Advertising Expertise: Strong practical knowledge of major platforms and advertising tools (Google Ads, Facebook Ads, LinkedIn Ads).
• Analytical Ability: Skilled in reviewing data across marketing and sales metrics to extract actionable insights.
• Communication Excellence: Outstanding written and verbal communication skills for content creation and client engagement.

Qualifications, Education & Experience

• A formal qualification in Marketing, Communications, Business Administration, or a related field.
• Minimum 2 years’ experience in a similar role focusing on lead generation, customer queries, and database management.
• Hands-on experience with CRM systems such as HubSpot or Salesforce (advantageous).

Personal Attributes

• Creative thinker with a strong interest in branding and marketing.
• Highly organized with excellent attention to detail.
• Able to work independently and collaboratively within a fast-paced environment.
• Proactive, solutions-driven, and committed to delivering high-quality work.