Senior Brand Manager

SUMMARY:
Our client is seeking a Senior Brand Manager to develop and execute brand strategies, manage product life cycles, and lead market research initiatives. The ideal candidate will also coordinate new product launches, optimise brand image, and analyse sales data. Strong leadership skills are essential for managing and developing staff effectively.

POSITION INFO:
Requirements:

• Degree.
• Relevant experience in applying job-related concepts, techniques, and processes at the required level.
• Experience in working with senior management.
• People management experience.
• Working knowledge of social media platforms (e.g., LinkedIn).
• Fluent in Business English.
• Advanced computer literacy.
• Code 08 driver's license.
• Willingness to travel off-site/overnight stay.

• Review and develop strategic and annual brand plans with marketing budgets for the product portfolio.
• Implement roll-out and coordinate brand plan activities between all parties involved.
• Provide support for "Below-the-line" activities, including POS, sampling, and activations.
• Plan and interpret brand architecture/brand blueprint/brand diamond.
• Manage and optimise brand/product life cycles in the portfolio.
• Evaluate the design and maintenance of brand image (logo, graphic design, etc.) in the portfolio.
• Conduct quarterly P&L evaluations per SKU per channel and take action steps to improve total profitability.

• Liaise with product development to identify, develop, and launch new product concepts.
• Coordinate the update/upgrade of product packaging through R&D.
• Present product concept definition, product proposal, and preliminary and final business case.
• Launch products to internal customers and follow up with Trade launch.
• Manage the Trade launch phase and conduct post-launch evaluation of changed products.
• Develop marketing support campaigns for the launch of new products, line extensions, packaging changes, etc.
• Develop an understanding of the industrial processes related to the product portfolio.

• Ensure that comprehensive U&A research studies are done regularly on brands in the portfolio.
• Analyse and interpret research results to apply insights and learnings to improve product performance in the future.
• Commission annual brand health studies to ensure the brand remains relevant for the target market.
• Evaluate market volume/value growth trends and market shares for relevant product categories in the portfolio through Nielsen reports.
• Evaluate data, marketing, and competitor information from various sources like trade visits, research info, and publications, including sales performance, promotion performance, and market analysis.
• Plan and control marketing expenditure of the product portfolio within the budget.
• Develop briefs for suppliers, evaluate quotes of different suppliers.
• Verify invoices and create purchase orders for approval.
• Monitor and process marketing-related expenses.
• Control and report on actual monthly and YTD marketing expenditure vs budget via the Marketing tracker tool.
• Ensure marketing expenditure administration is executed according to Auditors' and Procurement's process requirements.
• Monitor sales statistics.
• Analyse sales volumes (daily) and profitability performance of the product portfolio by SKU, Region, Channel.
• Make recommendations based on sales analysis and implement a 360-degree action plan with Sales/KA/Planning/Distribution.
• Identify and initiate sales issues/problem areas in conjunction with Sales, Key Accounts, etc.
• Coordinate the commercial activities with Sales, Production, Commercial, and Distribution of the relevant product categories.
• Assist Demand Planning with volume projections based on planned brand activities/inputs from Key Accounts/Trade Marketing.

• Ensure optimal utilisation of staff.
• Apply consistent discipline.
• Train and develop staff.
• Conduct meetings and ensure effective communication to all.
• Liaise and communicate with management in all departments.
• Set objectives and manage and measure the performance of subordinates.

1. Follow the link to our jobseeker’s page -

   New users - Upload your CV

   Existing users - Login here