Senior Content Writer Luxury Travel & Conservation
Craft stories that connect the world to Africa
Cape Town District 6 | R25,000 - R30,000 | Hybrid Work Model
About Our Client
Our client is a purpose-driven, luxury travel brand curating bespoke African experiences with a deep commitment to conservation, community upliftment, and sustainable tourism. With a footprint across the continent and a creative HQ in Cape Town, they''re redefining travel storytelling by blending culture, nature, and impact into every itinerary and campaign.
The Role: Senior Content Writer
As the Senior Content Writer, you''ll be the strategic voice behind compelling narratives that bring Africas most breathtaking travel experiences to life. Your work will shape brand perception, inspire global travellers, and support conservation-focused tourism. Beyond crafting words, you''ll mentor a team of writers, lead cross-functional collaborations, and set high editorial standards across digital and print channels.
Key Responsibilities
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Minimum 3-5 years experience in content writing or editorial roles
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Own and evolve the brand voice across web, email, blog, social media, and print content
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Produce high-quality, original, and engaging content optimised for SEO and geo-targeting
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Collaborate with design, CRM, and marketing teams to deliver cohesive, cross-platform campaigns
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Mentor and guide junior writers, offering feedback and skill development support
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Streamline editorial workflows and ensure content is consistently aligned with brand standards
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Leverage AI-assisted tools and performance data to improve content impact and efficiency
About You
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Bachelors degree in Journalism, Communications, Literature, or similar field
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3-5 years of experience in travel, lifestyle, or conservation content writing
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Expert in storytelling, editing, and maintaining a consistent brand voice
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Strong knowledge of SEO and content performance tools
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Experience leading or mentoring content teams in fast-paced environments
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Passionate about Africa, sustainability, and impactful storytelling
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Highly organised with the ability to manage multiple priorities and deadlines
Whats on Offer
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Competitive salary package
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4% pension contribution
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20 days paid annual leave
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Flexible hybrid work arrangement (Cape Town-based)
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Exclusive travel discounts across Africa for you and your family
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A mission-driven team with creative freedom and purpose-led leadership
